Brooklyn Lager and Brooklyn East IPA Launches in Malaysia!

Image: Carlsberg

With craft beers in the rage both internationally and domestically, Carlsberg joined the party with the launch of Brooklyn Lager and East IPA through a partnership with Brooklyn Brewery an award winning brewhouse in New York.

An intimate launch by Carlsberg Malaysia was held at the MEJA Kitchen and Bar at TREC on the 14th Dec 2017, with food pairings that went well with the two new beers.

Here are the official description of the two beers:

Brooklyn Lager, 5.2% ABV
Amber-gold coloured with a firm malt centre, refreshing bitterness and a  loral hop aroma. The aromatic qualities of the beer are enhanced by “dry-hopping”, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation. 

With a slightly higher ABV than the usual Carlsberg Green Labels (CGL) at 5% ABV and the Carlsberg Smooth Draught (CSD) at 4.8% ABV, the product is a punch more flavourful, smooth, refreshing and very versatile with food.

Brooklyn East IPA, 6.9% ABV
A pale ale that offers a bold balance, with a bright piney aroma, and the taste of stone fruits yet a firm bitterness from IPA's ancestral British home. It's higher ABV and packed flavours are best paired with rich and spicy food. 

If you are not accustomed to drinking IPA beers, you’d need to know that its is awfully strong (bitter from the hoppiness) in taste. I find letting it sit for a few minutes allows more flavours to be released when its less chilled. So do take this one slow. Perhaps start with the lager, then finish with this.

Image: Carlsberg

Thanks for the jio!

- Jon

Tap-it-Out: Malaysia’s First Self-Tapping Beer Bar

Wish you could have the experience of tapping your own beer? Wished you could sample just a bit of a strange new beer you've never had before committing to a full glass of it? Now you can with the launch of Tap-it-Out.

A post shared by Fireangel (@fireangel80) on Nov 22, 2017 at 5:37am PST

Nestled in Solaris month Kiara, this is the first self serving tap beer in Malaysia with 10 types of beer for under RM50 per litre.

The grand opening of Tap It Out was officiated by its founders Ethan Yoon, Ryan Foo and Joltan Ng, in attendance of their key business partner from Carlsberg Malaysia represented by Managing Director Lars Lehmann, Managing Director of Luen Heng F&B Sdn Bhd Datuk Kenneth Soh, and their shareholders. Image: Carlsberg

Opened in August this year and officially launched in November, Tap-it-Out is a business collaboration between 3 main partners with Carlsberg Malaysia and Luen Heng. Carlsberg Malaysia supplies of course Carlsberg, Asahi, Connor’s and Kronenbourg 1664 Blanc while Luen Heng is the official distributor of Lowenbrau, Erdinger, Hoegaarden, Stella Artois and Leffe.

So how does the self serving tap concept work?

1. Buy an ATM beer pass card (it works like a Touch N Go card BUT BEER). Minimum load is RM50.

2. Choose your poison from the multiple taps on the wall and place your card on the slot.

3. Tap your beer! Note, you can stop at anytime you want, which means you don't have to fill up your whole glass. There is a metered reading that tells you how much (in litres) has been tapped and the remaining value left available on the card.

Sounds like fun, eh? The prices and discount offers will be displayed either on the overhead telly or on the taps itself so you’d know the best buy for your buck. At the time of opening, prices per litre were as follows:

Carslberg - RM33.50
Connor's - RM39.00
Asahi - RM46.50
Kronenbourg 1664 Blanc - RM52.00
Hoegaarden - RM54.50
Lowenbrau - RM56.50
Stella Artois - RM56.50
Erdinger - RM58.00
Leffe - RM58.50

Worth to note that apart from the 10 beers on tap, there's a couple of beer pong tables inside and a selected offering of whiskies.

For a very limited time a free 10% additional credit will be given to all top up reloads. Tap-it-Out opens from 4pm-2am every day. For more information go visit their Fb page:
https://www.facebook.com/tapitoutmsia/

Don’t say I bojio!

- Jon

Tags: #tapitoutmsiagrandopening #ProbablytheBest

Launched in Malaysia: Phraya Rum - the "Premium Rum of Asia"

The Rum Bar Kuala Lumpur recently hosted the official launch of Phraya Rum into Malaysia. Yes, “Phraya” is the same name as the major river that flows through the Kingdom of Thailand. Phraya is also a titular meaning for 'high ranking' and thus the name for the product of this proud nation.

This rum is distilled, matured, blended and bottled in Thailand. It's matured in charred oak barrels between 7 and 12 years, hence they call themselves a “Deep Matured Gold Rum.” Its distinctive gold metallic filigree cuff wrapped around the bottle lends it a lux look, to capture the brand's claim of it being "Asia's premium rum".

Phraya plays up its Eastern heritage and philosophy in its marketing, governed by the four natural elements, Fire, Earth, Air and Water. The Fire comes in the form of the charred oak barrels the rum is aged in. The Earth is responsible for the quality of the sugar cane, grown in Thailand’s Nakhon Pathom. The Air is the tropical climate of the region, and the aging warehouses are buildings set on stilts over cool lagoons to moderate the hot weather. The water is, well, water, naturally occurring near where Phraya is distilled.

A post shared by Fireangel (@fireangel80) on Nov 2, 2017 at 6:33am PDT

Rum Bar KL's #Phraya Rum Cocktails at the official launch

The brand has in its merit won a Double Gold medal at the prestigious 2013 San Francisco World Spirits Competition, earning 95 points and the description “ultimate recommendation.”

It's good story, and at the end of the day, it's also a pretty damn decent rum. At 40% ABV, it's got quite a nice mouthfeel, not overly sweet, and strongly reminds us of coconut candy. Mmmm..

Distributed by the folks at Single & Available and retailing for about RM238 a bottle, you'll also be able to find this in selected bars and F&B outlets like the Rum Bar, Jungle Bird, Mish Mash, Coley and Ekkamai.

- Jon

The Macallan: Edition No.1 Sample & Rare Cask Malaysia Launch

Macallan has been actively moving away from age-statements and are now putting all their focus on wood.

So expect to see new NAS bottlings and even more geekery about their casks.

I'll be featuring 2 of them in this post, as they were all shared with me during my hiatus back in January - but better late than never eh?

Launch: Carlsberg Smooth Draught Beer in Malaysia - first in the world!

That's right! We're the first in 140 Carlsberg markets in the world to have this!

Officially launched end of April, the intention of this new version is to provide the "freshly tapped beer" experience at outlets that typically have no access to draught beer. We're looking at coffee shops, food courts, hawker centres, chinese restaurants & some supermarkets (ie, your home).

(Re)Launch: Johnnie Walker Green Label Datang Lagi!

Johnnie Walker Green Label is back!

Heart were broken, (manly) tears were shed, shelves were emptied and basements were filled up with green boxes (YOU BLOODY HOARDERS) when Diageo decided to discontinue selling the Green Label back in 2012 (except in Taiwan, because you know, where, instead of oxygen, they inhale single malt whiskies) to introduce the Gold Label and Platinum Label.

Launch: Tiger White Ale Wheat Beer

Tiger launched this new beer just last November 2015 at Black Box, Publika - 2 years after the launch of Tiger Radler (a shandy variant).

New: Gyukingu Japanese BBQ New Outlet @ Sri Hartamas (Feat. Wine Pairing Dinner)

Spurred on by the success of their first outlet at Kota Damansara, Gyukingu has ventured on to open their second one - at the super happening hub of Sri Hartamas.

Gyukingu specialises in Japanese BBQ or yakiniku. While not an uncommon concept locally, what sets them apart from the noise is their focus on premium cuts of meat.

I've been to the Kota Damansara outlet before and was quite wow-ed by it. I have Japan-crazy friends (who makes annual/bi-annual trips to Japan) who claim that this is one of the better yakikinus available in Malaysia and the price while steep, is fair for its quality. All I know is this - it made an impression and I knew another trip was due some day soon.

So it was a very nice surprise when a bunch of us were kindly invited by the team from Cleansui (who are Gyukingu's official water filter system providers) to commemorate the opening of new outlet with a yakiniku wine pairing event. YIPPEE!

Launch: Mortlach Single Malt Scotch Whisky

When a representative from Diageo teased us by saying that the Mortlach was coming to Malaysia soon, the few local whisky geeks I knew squealed like little girls. Surely that had to mean something awesome.

Insta Weekly: 44 Bar has moved - KL Oysters Festival - Mortlach launch - Heineken Sundown Party - The Good Batch - Cocktails of 2 weeks -

I know, I know I've been tardy last month. Got too caught up with some crazy offline commitments. But after this week, things will go back to normal again. This I can promise all 5 of you. Without further ceremony:

44 bar has moved!

44 Bar said goodbye The Row @ Jalan Doraisamy and said hello to Dr. Inc @ Bangsar.

Until December 2015, check them out at their new location for your American craft spirits, bespoked gin tonic happy hour sessions and bottle-aged cocktails (truly special stuff) fix. There might be more stuff coming once they have properly settled down - if there is, I'll definitely let you on, on it.

Launch: Glenglassaugh Highland Single Malt Whisky

Glenglassaugh is relatively unheard of in Malaysia. In fact, it didn't even properly show up in the whisky geeks' community radar up until the BenRiach distillery (also owns Glendronach) bought it over in 2013.

Drink ALL the Glenglassaugh!

However, you might be surprised to know that the distillery is actually 140 years old. Dating back to 1875, it claims to be one of Scotland's oldest distilleries.

Event: Guinness Anchor Berhad's (GAB) Oktoberfest 2015

It's that time of the year to imbibe more beer!

Doesn't matter if it's a Bavarian celebration because we are all international citizens of the world brought closer together by global trade and the internet! Is it any surprise that GAB is down with this? Of course not!

From left, Tai See Wai (Head of Trade Marketing), Bruce Dallas (Marketing Director), Hans Essaadi (Managing Director), Thum Chee Yuen (Sales Director) and Shereen Teh (Trade Marketing Manager) from Guinness Anchor Berhad at the launch of this year’s Oktoberfest celebration. (Image: GAB)

Event: Kirin Ichiban Beer Garden @ Solaris, Publika

A few of us were invited for a media preview of Kirin's little pop up beer garden in The Square, Solaris Publika.

Welcome to the Ichiban Bar (Image: Kirin)

Launch: Monkey Shoulder Blended Malt Scotch Whisky in Malaysia

Monkey Shoulder has officially arrived in Malaysia, YEAY!

Selamat datang Monkey Shoulder!

....but boo, because I wanted to keep it all to myself :(

Launch: Nikka Coffey Series in Malaysia

If you're into whisky, I'm pretty sure you're aware about (and contribute to) the hype on the sudden and terrible shortage of Japanese aged whiskies.

Nikka has been in the limelight quite recently for this reason too. Hearts were broken as selected Taketsuru, Yoichi and Miyagikyo expressions were phased out (and prices increased by a gazillion percent). While these are stuff of legend, what really set Nikka apart from the rest of the clutter (for me at least) is not their aged single malts (because everyone and their grandmother makes single malts), but their NAS blended and grains.

If you follow me at all, you'll know that I've professed my love for the Nikka From the Barrel, Taketsuru 12 and Nikka Coffey Grain.

Insta Weekly: Cosmo - Nikka Coffey - Asahi - Vom Fass Whiskies - #MyTigerBites - Longrow - Beer Bourbon Bacon - 1K on Insta

Another happening week last week. So much so that I'm already getting a back log of event posts which I haven't  publish... oops! So without further ado:

1. The Best Cosmopolitan I've Ever Made

SATC made the Cosmo super popular way back when. It's actually not too difficult to make. All you need is some vodka, cranberry, cointreau and lime juice and an orange peel for its citrus scent. I prefer to put in a touch of sugar syrup for some viscosity. Also, if you don't have an orange peel around, 1-2 dashes of orange bitters work fine too.

Launch: Aka Chochin Izakaya @ Pavillion Kuala Lumpur

Aka Cochin wishes you Irasshaimase!

An Izakaya is a Japanese version of what we know as a pub or bar which has a decent accompanying food or snack menu. 

Izakaya literally translates as "to stay (in a) sake shop". It's historically derived from when the Japanese bought and drank their sake inside the sake shop. Today, this has become the Japanese version of a pub where people hang out after work to drink and unwind with food to snack in-between. 

Aka Chochin means "red lantern" - which is usually found outside an Izakaya.

Put these 2 words together and you have the name of the (relatively) new Japanese outlet in Pavillion, KL. Located at where Circus used to be, it's not too hard to find if you're familiar with Pavillion. 

Launch: FiftySix Degrees Whisky - A Malaysian Brand

Hello FiftySix Degrees!

Well, let me qualify the post title - it's not actually made in Malaysia. (edit: changed the title a bit so that it's less ambiguous lol)

Launched barely a month ago (12 March 2015), the whisky is actually from Scotland, but the brand and bottling is Malaysian. And as true Malaysians, as long as there's a certain % that's made in Malaysia, idiotic nationalists like me will unabashedly proclaim it MADE IN MALAYSIA! :P

You definitely won't find it anywhere else yet though. It's currently only available in Malaysia, so don't bother looking for online reviews on it.... For now.  :)

Launch: Ippudo (yes that yummy ramen shop!) Bar @ Bangsar Shopping Centre

Firstly, let me get this out of the way - I LOVE Ippudo ramen. It is the best after-drinks food EVER. Nothing beats a pipping hot bowl of noodles swimming in a pool of delicious broth of pork after you're high from slightly over-imbibing. So what I'm going to say after this may be SIGHTLY biased. :P

I was so excited to find out that Ippudo launched a new bar in BSC last week - especially since it's going to be a full-fledged Japanese concept bar.

Sure you say, BSC is FILLED with bars. Do you really need ANOTHER bar?

Yes I say. Hell YES. A million times YES.

Some psychedelic lighting was happening at the launch party - but we were assured that on normal non-event days, it will be cosy & non-intrusive.

New: Haig Club Single Grain Scotch Whisky

Hi. I'm David Beckham. See how handsome I am. Drink my whisky And you might become handsome just like me.

So David Beckham graced us with his regal presence to launch a brand new whisky. Perhaps officially putting us down in the whisky map.. or not... but does it matter? Yes. Yes it does.

Most of the stuff you'll read about the local launch was unfortunately, mostly about David Beckham this and David Beckham that... hardly anything about the whisky, but I WANTED TO KNOW MORE ABOUT THE WHISKY!

Truth be told, I'm not sure how Beckham or even Fuller is associated with whisky. But maybe I'm just silly like that. 

Anyhoo, I digress. To cut through the clutter, here is some info about the Haig Club whisky which I've compiled from international press releases & websites. You're welcome!