Heineken Malaysia's Star Academy 2025: Now with VR

Heineken Malaysia’s Star Academy is back for its 8th year, once again inviting bartenders nationwide to train, compete, and raise the bar.

For 2025, Star Academy is going futuristic with “Tap Into The Future”, an all-new VR training module. Bartenders will now learn their craft in a gamified, multi-sensory world — using sight, sound, and touch to master pouring techniques and deepen product knowledge. 

Heineken Star Academy National 2024 - Te Amo to represent Malaysia in Amsterdam!

Heineken Malaysia Berhad crowned Jason Dennis Dcruz from Te Amo as this year’s National Champion of the 2024 Star Academy National Finals.

This means he will be representing Malaysia at the Global Bartender Finals in Amsterdam to compete for the ultimate title of Heineken's World’s Best Bartender. Congratulations and make us proud!

2024 marks the 7th edition of the Star Academy programme which aims to raise the bar in the services sector nationwide. Since 2018, this programme has trained more than 10k bartenders across Malaysia!

GAB Professional Solutions (GABPS) Academy National Finals

Yes, that's a LOT of words on the post title..... So let me try and break it down for you.

Firstly, a TLDR: A competition for Malaysian bartenders to pour the perfect pint of Heineken happened 2 weeks ago. The winner will represent Malaysia to compete against the rest of the world to be the best.. in the world.

Read on for the longer version! Give face la, I spent a lot of time typing this post up leh! :(

The stage at the event looked like it was setup for a huge concert and the contenders were the super Kpop stars. Nice.