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25 October 2017

Draught Anywhere with the New 325ml Carlsberg Smooth Draught

The first thing that will come to mind when you hear "Carlsberg Smooth Draught" is probably, "Oh, it’s Carlsberg Draught, like from a tap".

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Well, not quite, but you won't be too far off from the truth.

Carlsberg Malaysia introduced Carlsberg Smooth Draught last year with the intention of replicating the "smooth feel" of a draught beer in a can/bottle via a different brewing technique (and based on my personal observation, I think the slightly lesser ABV also contributes to the smoothness).

Carlsberg Malaysia’s Managing Director Lars Lehman wants you to enjoy (what is) Probably the Smoothest Beer In The World anytime, anywhere - be it in a plane, out in the desert or probably at the peak of a mountain.

Unveiling the smaller 325ml sized bottle was great excuse (hurrah!)  to throw a party earlier this month at the Eight Gourmets Gala (EGG), Pinnacle Sunway.

The introduction of the 325ml bottle completes the brew’s existing portfolios of the 580ml bottle, 320ml can and 500ml can, to make it even more accessible to outlets that prefer to offer the small-sized bottles in their outlets (like nieghbourhood bars, modern F&B outlets, golf clubs.... ).

In conjunction with this launch, if you purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles, you'll get a free retractable USB cable all October. In November, if you purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles, you get a free multipurpose lighter.

In addition to that, golfers can get a sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.

For more - check out or

Meanwhile, I came across this funny little video by MGag about how times have changed, complete with a feature of Carlsberg Smooth Draught, of course.

Thanks for the fun party, Carlsberg. Until next time!

- Jon