Guinness x The Beer Factory Mooncakes

We love everything alcohol and spiked mooncakes are no exception. It rocked our boats to hear that The Beer Factory (TBF) has once again partnered with Guinness to create the limited-edition Guinness-infused snowskin mooncakes this year.

Two pieces of mooncakes are priced at RM88 and it is ideal for gifting and savoured together with loved ones.

Carlsberg Smooth Draught's ‘Real Spicy, Real Smooth’ returns

Returning for its second year, this spicy food and beer event will be held at the JioSpace, Petaling
Jaya until 2 September.

 

Guinness Flavour By Fire Returns

If you love Guinness then you shouldn't miss their Flavour By Fire food festival. Returning this 18th – 20th August at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September at Fort Cornwallis, Penang, this food festival features Guinness-infused flame-cooked food by reknowned chefs and lots of fun.

1664 Bon Appétit-lah Pop-Up Lounge

From 2 to 17 June, 1664 brings us the third edition of Bon Appétit-lah, which emulates the French spirit of joie de vivre (joy of living) with good food, drinks, and experiences at its pop-up  lounge in Sentul Depot.

Heineken Wants to Encourage You to #WorkResponsibly

Heineken recently launched ‘The Ghosted Bar’ campaign to encourage Malaysians to stop ghosting their friends and to #WorkResponsibly. 

This came about after Heineken's YouGov survey which unveiled that 41% of employees in Malaysia have ‘ghosted’ their friends due to work obligations (we at Angeltini are ashamed to say that we have been guilty of this once too many times!), whilst 91% of Malaysians believe that having a good social life helps with managing stress levels at work. 

Read on to find out how you can #WorkResponsibly and grab a bucket of Heineken for you and your friends!

Sabah & Sarawak Exclusive: "Tattoo-ed" Carlsberg Smooth Draught

Carlsberg Smooth Draught celebrates the traditional tattoo designs of Sabah and Sarawak with six beautiful designs on its packaging curated by tattoo artists Sarawakian Ernesto Kalum and Sabahan Carlos Benny Majakil.

Carlsberg 2023 Chinese New Year Campaign

You know Chinese New Year is around the corner when all the boozy boys start launching their Chinese New Year campaigns. Carlsberg too is bringing us fun activities, promotions and giveaways for this festive celebration so read on for details.

Tiger Beer 2023 Chinese New Year Campaign

Tiger launched its Chinese New Year campaign this week, promising loads of fun activities, promotions and giveaways. Read on for details!

Tiger's World Cup Finale Viewing Party at Sentul Depot

Were you at Sentul Depot for Tiger's Argentina vs France World Cup finale live viewing party? 

It was EPIC.

The viewing party was part of Tiger's “Cheers to the Bold” football campaign which pays homage to brand’s ambassador, Son Heung-min, who became the first Asian player to ever win Premier League’s Golden Boot.

Arthur’s Storehouse, Pavillion KL

Fans of Guinness will be thrilled to know that Guinness Malaysia has opened its first flagship outlet at Pavilion Kuala Lumpur.

Offering not just the draughts, it also has a variety of Guinness-infused food (also a selection of kid's meal, without alcohol, of course) and cocktails as well as exclusive merchandise from the Guinness Storehouse in Dublin.

Takumi Craft Bar, Isetan

Takumi Craft Bar opened its second outlet at The Table, located on the 3rd Floor of Isetan The Japan Store KL in the Gardens Mall. 

@ The Gardens

Drink Draught At Home with Drinkies

My mum is a huge fan of the black stuff since forever.

She is so well-known for her love of Guinness that when we meet up with relatives over  a festive reunion, they will whisper to her, ".... there's a few cans of Guinness in the fridge just for you ya..". 

And whenever we go out for makan and if there's an option for it, you can bet she will order a pint (or two!) Guinness draughts to go with her meal.

So, it's her big 7-0 birthday this year and we had plans to throw her a big celebration... but thanks to the incessant movement restrictions (sigh COVID-19), those plans had to be cancelled. And as a high risk individual... she's been good citizen by not going out unless absolutely necessary... which also means she hasn't had her fresh pint in months! :(

Brouwerij Martens Bochol Craft Beers Comes to Malaysia

Brouwerij Martens Bochol (the Marten Bochol Brewery) from Belgium has officially launched a series of their specialty craft beers at the Mandarin Oriental Kuala Lumpur recently.

The brewery was founded 260 years ago in 1758 and is an independent company. Today, Jan and Fons Martens are the eighth generation in the family; who are still continuing the tradition of brewing beers.

We were introduced to:

1) Kristoffel White (5% abv), Blond (6% abv) and Dark (6%). Named after the Saint Kristoffel in the church at the heart of Bocholt, the Kristoffel range are abbey style beers, made with high fermentation. Kristoffel White is a cloudy unfiltered beer, Blond is made with a combination of barley, cornmeal and a special selection of aromatic hops and Dark with a selection of special malts and aromatic hops.

2) Sezoens Blond (6% abv) - a top fermented ale that is made using a special double dry-hopping process.

3) Boot Tread (5% abv) - An amber ale brewed with Saaz hops

4) 1758 IPA (6.5% abv) is brewed in small batches with a blend of 6 different type of hops, this beer marks the year that Brouwerij Martens Bocholt is established.

All beers are available in selected Village Grocer stores, Jaya Grocer stores, all BIG supermarkets and selected bars in the country. Dionysus Asia Sdn Bhd brings them in and you can check them out on https://www.dionysusasia.com/home

-Jon

Will the Grinch of Octoberfest Presents Itself Again in 2019?

That's been on my mind lately.

Image: MyBeer Malaysia

2 years ago, you might have recalled The Better Beer Festival 2017 was cancelled (after 5 years!).  One Utama's annual one was also cancelled.  It would've been alright if their permits were outright rejected in the first place - but authorities gave them the okay, only to revoke their permits at the 11th hour, burning all monetary and effort costs involved. 2017 was a hard year for imbibers and organisers indeed.

Reeling from what happened in 2017, in 2018, the 2 local breweries managed to host relatively subdued events - either using different names and only through outlet promotions.

As we're heading towards October - I've not seen much fanfare. So far, we've noted only a couple of pubs promoting their version of Octoberfest.

Other than that, it has all been quiet.

I really miss those big Oktoberfest parties. Sob..

J

Carlsberg's New Look for Its 50th Anniversary

Wow! Did you know that Carlsberg Malaysia turns 50 this year? And in conjunction with their 50th birthday, they've launched a brand new look.

Image: Carlsberg

The font on its label is now bigger and bold - perfect for old foggies like me to identify it from a mile away on the shelf.

Image: Carlsberg

The bottle cap has also been re-engineered to better seal in the beer, thus making the beer fresher on the pop. Now I can buy Carlsberg in bulk during CNY and store it for longer!

Also, the 6 pack packaging has been udpated so that you can tear one beer easily from its 6-pack packaging without damaging your car keys or finger nails.

Image: Carlsberg

Lastly, they also redesigned their glass. At the bottom of the glass, there's a laser-engraved, hop leaf-shaped logo that agitates the beer to allow more bubbles to float to the top and maintain the foam head for longer, like magic!

I took a closer look at it at home:

Can you see the laser engraving?

Compared it against a normal stemmed glass - can you see that the new Carlsberg glass on the left is agitating the bubbles to rise upwards?

Like magic!

50 years old and looking good Carlsberg - I hope to look as good when I hit my big 5-0 next year!

- Jon

Kronenbourg's Dinner in Blue

On 12 July 2019, French wheat beer, Kronenbourg 1664 Blanc, celebrated Bastille Day in Kuala Lumpur. The Frnech National Day, also known as Bastille Day, actually  falls on 14th July.

In conjunction with the celebrations, an opulent “Dinner In Blue” dining experience in true blue fashion was held at Chateau de Caffeinees. Celebrating all things French, the dinner included a fashion show as Kronenburg 1664 is also the official sponsor of the upcoming KL Fashion Week 2019 (KLFW 2019) which takes place from 21st to 25th August.

To conclude the meal, we were served a decadent dessert by Nathalie Gourmet Studio for a excellent finish. The evening was accompanied with French music and ended with a spectacular display of fireworks in celebration of Bastille Day.

In addition to the celebration, limited-edition designer merchandise up for grabs in the September campaign - enjoy Blue Happy Hours from now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.

Carlsberg Team in Blue: Ted Akiskalas - MD, Gary Tan - Sales Director, Caroline Moreau - MD, Lim Chee Kaet - CFO, Pearl Lai - Corporate Communications & CSR Director, Lew Yoong Fah - Government Affairs & Duty Free Director, Felicia Teh - HR Director

For more, visit www.facebook.com/KronenbourgMY or www.carlsbergmalaysia.com.my.

- Jon

Images by Carlsberg.

Carlsberg Red Barley

As a proud supporter of Liverpool FC and a long time sponsor since 1992, the Carlsberg Group decided to create a special brew to celebrate their 25th year in partnership.

Carlsberg Red Barley is a limited-edition 4.5% ABV pilsner that gets its distinctive colour from a barley variety that is specially curated and bred by the scientists at Carlsberg Research Laboratory.

This brew, according to the official tasting notes (because if nobody got to taste this unless you're one of the lucky 9 winners in Malaysia), is suppose to have clean, crisp and slightly hoppy taste expected from a traditional pilsner. Due to the barley’s rarity, Carlsberg Red Barley was produced in very limited quantities.

Carlsberg Malaysia only managed to get a few bottles (9!) into the country which they decided to give away during the long-awaited showdown between Liverpool FC and Tottenham Hotspur at the Thirsty Bar, PJ  Two Square during the Champions League finals on 1 June.

Some of the lucky Red Barley winners.

Now, if only they had opened their winnings to share. :(

- Jon

Images from Carlsberg.

Carlsberg CNY 2019 campaign ‘Pops’ lots of luck and prosperity

Managing Director Lars Lehmann, Chairman Datuk William Toh flanked by the management team of Carlsberg Malaysia officiated Carlsberg’s CNY campaign “Prosperity Begins With A POP!” which runs till 17 February 2019 nationwide.

Carlsberg Malaysia’s 2019 Chinese New Year campaign kicked off with a grand opening dinner on the 8th January 2019 at the Hao Xiang Chi (HXC) Grand Ballroom in ICC Pudu.

We feasted on beer infused CNY-themed dishes! Hic. 

Themed “Prosperity Begins with a POP!” wishing us an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.

Dato Joey Yap who is also part of Carlsberg Malaysia’s “prosperity’ campaign. You can check your chinese zodiac forecast for 2019 on CarlsbergMY’s Fb page as Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck. Get them on www.facebook.com/CarlsbergMY or www.probablythebest.com.my

Joey Yap wishes youy luck you luck everyone luck!

By now, the CNY Carlsberg festive promo would also be carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets. On top of that and back by popular demand for its third consecutive year is the “Probably The Best CNY Shopping Experience” where you have the opportunity of winning the Grand Prize of a trolley full of groceries paid for by Carlsberg.

There are lots more of prizes to be won, like the e-mahjong table set, angpows, all their range of beers - check out their facebook or website (link above) for more.

My prediction? It is going to to be a hot Chinese New Year, so everyone's going to be drinking a lot! Ong Ahhhhhh!

Gong xi fa chai everyone!

- Jon

(Images: Carlsberg)

Guinness Draught Food Pairing at Makhan Kitchen

Does Guinness pair with food? We find out when celebrity chef Sherson Lian at Makhan of Kitchen Mafia was tasked to prove it. Being an avid stout drinker myself, this was a media dinner promises to be a treat.

(L to R) HEINEKEN Star Academy draught master, Jonathan Chong, Marketing Manager of GUINNESS Malaysia, Archana Sridhara, GUINNESS Expert, Cian Hulm & Head Chef of Makhan by Kitchen Mafia, Sherson Lian

The menu started with a Tamarind Chilli Grilled Tiger Prawns with the prawn head separately served fried in salted egg and flavoured by curry leaves and Crispy Tandoori Spiced chicken on Brioche on the side

The main course was a delectable Pistachio and Herb crusted Leg of Lamb with jus infused with Coffee and Morel (Jus = juice drippings from the meats’ frying).

The grand sweet finale ended with a Belgian Dark Chocolate Ganache slice with sea salt and nitrogen charged smoked cream. Bonus: we had a cheese platter to end the night.

NOM NOM NOM.

The light bitter creamy texture of Guinness Draught paired well with everything, of course. I am at opinion that spicy food, meats, food which are heavy in oils and rich desserts go well with Guinness. Yes, and so did blue cheese!

The event also paved 2 other agendas for the Guinness branding, which was the education of the two part pour of the Guinness Draught. All guests were required to pour their own Draught under the supervision on Draught Master Jonathan Chong before we were allowed to go home (haha).

We were also introduced to Cian Hulm (pronounced KEEan), the latest Guinness Brand Ambassador in Malaysia. He apparently is also an ambassador of Ireland, quoting him, “the certificates you’ve just earned for the participation of the Guinness Draught two part pour will guarantee you an entry into Ireland”.

Selamat datang, Cian.

Mr. Hulm, I will your words to test very soon!

- Jon

(Images: Guinness/Heineken Malaysia)

Tiger Beer’s Uncage Food Festival 1-2 December 2018

The Tiger Uncage Street Food Festival was AWESOME.

What is it? A 2-day food binge festival featuring 20 local vendors, about 40 types of food, with fun and games, live performances and of course, cheap ice cold tiger beers at the Gasket Alley, PJ.

What's the point of all this? Read about it in our previous post here.

Here are some pictures from that day:

So much food! (Image: Tiger)

Happy hour prices were insane! After happy hour prices were also well-priced.

People bought tiger beers by the buckets to park.

We wanted to bike off the crates of beer....

Lots of fun games and free stuff during the weekend (Image: Tiger)

Plenty of live performances to entertain us as well (Image: Tiger)

Tiger Beer, let’s do this again this year!!!

For more information on Tiger Uncage and to find out what is in store in the coming year, visit www.facebook.com/tigerbeermy, or www.tigerbeer.com.my

- Jon