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19 January 2024

Heineken brings "Hei" in Gong Hei Fatt Choy

Heineken recently unveiled a filter to inject an additional burst of fun into your Gong Hei Fatt Choy wishes, transforming the "Hei" on your Heineken can into part of a Chinese New Year greeting "card" to post onto your social media, slide into your loved ones’ DMs or share in group chats.

“Hei” or 喜 in the Cantonese Chinese New Year greeting expresses jubilation. 

To send your "Hei" greeting, just follow these steps: