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20 April 2025

Heineken Refresh Your Music Returns with Surprise Pop-Up Sessions

Heineken launched Refreshing Sessions - a series of pop-up music events across Kuala Lumpur as part of its Refresh Your Music campaign.  

These events aim to bring people together through shared music experiences in unexpected places such as gyms, supermarkets, and bookstores. 

The first event took place at Good Juju Barbell Club, featuring a collaborative DJ set by Blink and Ashley Lau.


More pop-ups are planned at QRA at Arcoris Mont Kiara (21 May) and Eslite Bookstore at Starhill Gallery (28 May), leading up to the Refresh Your Music 2025 finale in June

Attendees may also receive exclusive event passes and stand a chance to win a limited-edition Heineken vinyl player.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the Refreshing Sessions

The sessions are invite-only and hosted in partnership with the Timeleft app - so don't say bojio!

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