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19 January 2024

Heineken brings "Hei" in Gong Hei Fatt Choy

“Hei” or 喜 in the Cantonese Chinese New Year greeting expresses jubilation.

Knowing this, Heineken recently unveiled a filter to inject an additional burst of fun into your Gong Hei Fatt Choy wishes, transforming the "Hei" on your Heineken can into part of a Chinese New Year greeting "card" to post onto your social media, slide into your loved ones’ DMs or share in group chats.

To send your "Hei" greeting, just follow these steps:

  • Step 1: Connect with Heineken on Instagram at @heinekenmy
  • Step 2: Locate the link to the GONG HEI filter in their bio
  • Step 3: Align the HEI on your Heineken can to the filter
  • Step 4: tap to choose your favourite HEI greeting, and youre' done!

Also, keep your eyes peeled for the Heineken Gong Hei trucks cruising the streets around Klang Valley, Johor, and Penang from 15th January to 29th February. 

Spot the truck, take a picture, upload it to your Instagram story, tag @heinekenmy on Instagram, and get ready to get hold of discount vouchers from Heineken..

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