Heineken's Player 0.0 feat. F1 Champion Max Verstappen

Calling all F1 lovers and sim racers - Heineken introduces Player 0.0, a mobile and sim racing competition, as part of its "When You Drive, Never Drink" (WYDND) campaign that also features Max Verstappen, the three-time Formula 1 World Champion and the ambassador of WYDND.

 

Tiger Soju Flavoured Lager makes its way to Malaysia

Tiger Soju Flavoured Lager is a twist of Tiger’s lager flavoured with a touch of soju, inspired by the rising prominence of K-culture. 

 

Heineken Refresh @ Sunway Lagoon Surf Beach on 15 June 2024

Hear ye music fans - Heineken Refresh is back with a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia.

The event will also feature regional talents such as Wukong and Blink (in collaboration with special guests Glenn Yong and Victoria), as well as Malaysia’s favourite DJs, Mr Yang B2B Ashley Lau and MJ - expect a hefty supply of mosh pits and deafening drops from the eclectic sounds as they bring their own twist to unfamiliar genres.

Refresh your music with Heineken

Heineken is proud to bring back their global music platform, “Refresh Your Music, Refresh Your Nights”, which invites you to break out of your music bubble and explore new sounds and expand your music playlist.

The highlight of this platform is the all-new Heineken Fresh List which uses their "Refreshing Algorithm" to introduce tracks outside your common preferences, offering refreshing blended playlists on Spotify.

Heineken brings "Hei" in Gong Hei Fatt Choy

Heineken recently unveiled a filter to inject an additional burst of fun into your Gong Hei Fatt Choy wishes, transforming the "Hei" on your Heineken can into part of a Chinese New Year greeting "card" to post onto your social media, slide into your loved ones’ DMs or share in group chats.

“Hei” or 喜 in the Cantonese Chinese New Year greeting expresses jubilation. 

To send your "Hei" greeting, just follow these steps:

Heineken Malaysia's Star Academy 2023

Calling all bartenders across the nation - the Star Academy 2023 is open for registration at he Star Academy website at www.star-academy.heinekenmalaysia.com

This year’s Star Academy will be combine both Heineken Star Quality and the Guinness Perfect Pour programmes. Training will be held in Selangor, Johor, Penang, Perak, Sabah, and Sarawak.

Registration is open to bartenders at participating Heineken outlets, including restaurants, pubs, and bars.

Heineken Wants to Encourage You to #WorkResponsibly

Heineken recently launched ‘The Ghosted Bar’ campaign to encourage Malaysians to stop ghosting their friends and to #WorkResponsibly. 

This came about after Heineken's YouGov survey which unveiled that 41% of employees in Malaysia have ‘ghosted’ their friends due to work obligations (we at Angeltini are ashamed to say that we have been guilty of this once too many times!), whilst 91% of Malaysians believe that having a good social life helps with managing stress levels at work. 

Read on to find out how you can #WorkResponsibly and grab a bucket of Heineken for you and your friends!

The Great Brew Fest 2018 by Heineken Malaysia

October is here. Which also puts us to the month that is beery important ....... in Germany.

Over here in sunny Malaysia, Heineken has launched their very own answer to the globally popular Oktoberfest - the Great Brew Fest.

Tap ALL the beers at the mobile tap bar

This is probably a great opportunity to finally do a side-by-side tasting of the wide range of brands under their belt and to take on the journey of how each brew was made (differently!) and how it should rightfully be served to preserve its different flavour qualities.

Did you know that Heineken Malaysia (formerly known as Guinness Anchor Berhad) produces not only Heineken but also Tiger , Guinness, Kilkenny, Kirin Ichiban, Paulaner, Strongbow cider, Apple Fox cider and Anchor?

FA not doing so well with tapping beers.

While beer is essentially made with just 4 ingredients (grains, water, hops, yeast) but each beer is different because they can be made with so many types of grains, hops, even yeast strains. Even the production for each beer can be different. While cider takes only 3 to make (apple juice, water, yeast)  their ciders also tastes different from one another.

Jiri Rakosnik Marketing Director (left) and Roland Bala Managing Director (right) wants you to have some fun with The Great Brew Fest 2018, and if you learn something from it, all the better!

Well, if you get to encounter Heineken's The Great Brew Fest pop up bar featuring taps of ALL its beers, you'll be able to find out more.

Throughout this Fest, you'll also be able to taste their "festival brew" - the Tiger Amber Lager which is available on tap and only until 10 Nov. A likely crowd-pleaser at 5% abv, this has the familiarity of the Tiger beer, with a hoppy note (that reminds me of Guinness), a malty sweetness (like the Kilkenny) and even a hint of citrus.

Hello Tiger Amber Lager!

There's also limited edition designer mugs for Apple Fox Cider, Tiger Beer, Guinness, Kirin Ichiban and Paulaner München which was created with local artists (CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda from Pink Tattoos) to collect.

To join the festivities, learn more about your favourite brews and taste the ones you're unfamiliar with, catch their mobile tap bar, promos and giveaways (RM250k worth of prizes to be won including vouchers fora  bottle/bucket of your favourite brew) at participating outlets around KL, Ipoh, Penang and JB 10 November 2018.  Selected outlets would even get a visit from the Great Brew Bus (featuring the Tiger Amber Lager) and the Great Brew Wall (to learn more about your favourite brews).

I was trying to learn about the beers, not check out the how brand ambassador, really.

Check out https://www.facebook.com/thegreatbrewfest and https://www.instagram.com/GreatBrewFest_MY/ for more info and their locations.

Don't say I #bojio!

- Jon

2018 Heineken Star Serve

2018 Heineken Star Serve winner, Edilon C. Cauilan from The Beer Factory, flanked by
Andrew Woon (Heineken Malaysia Sales Director) and Carmen Chong (Heineken Senior Brand Manager) 

The Beer Factory tops again this year with a new Heineken ‘Star’ Serve champion, Edilon Cauilan from the Raja Uda (Butterworth) branch from a challenge of 7 other contestants from around Malaysia.

As with previous year's winner, the creme of the lot wins an all expense-paid trip to Amsterdam in October, the home of Heineken, and represent Malaysia at the Heineken Global Bartender Final.



Now in its 5th year, Heineken Star Serve campaign had draught masters Jonathan Chong and Thomas Ling teaching the Heineken 5-step Pouring Ritual to more than 600 bartenders across eight cities in Malaysia. The Heineken Star Serve pouring ritual involves five steps: rinse, pour, skim, check and serve. These 5 steps are the secret to delivering a perfect glass of Heineken.

Mastery of the 5 step ritual however, is not the main criteria for winning the competition. The contestants and eventual winner has to exude personality and charisma befitting of a great barkeep.



My hope is for Edilon to emulate Eddy Jay Jaimin, who won the Heineken Global Bartender of the year back in 2016.

Well done and good luck to you Edilon. Do Malaysia proud!



- Jon

Guinness Anchor Berhad (GAB) Wants Make Your Chinese New Year a Merrier one.

This happy lion just wants you to pet it for luck.

Chinese New Year is around the corner and GAB wants to be right there to celebrate it with you.

So if you're enjoying your spot of dinner or supper at your favourite neighbourhood food court, don't be surprised to suddenly find yourself in a GAB party with loads of entertainment.. and even the obligatory Choi San Yeh visit to rub on some new year luck to you.

GAB Professional Solutions (GABPS) Academy National Finals

Yes, that's a LOT of words on the post title..... So let me try and break it down for you.

Firstly, a TLDR: A competition for Malaysian bartenders to pour the perfect pint of Heineken happened 2 weeks ago. The winner will represent Malaysia to compete against the rest of the world to be the best.. in the world.

Read on for the longer version! Give face la, I spent a lot of time typing this post up leh! :(

The stage at the event looked like it was setup for a huge concert and the contenders were the super Kpop stars. Nice.

Shots!

Hmm. I think wrapping up the week on a Friday would be a better idea than starting the week with old news, kan? Bear with me while I tinkle around with this for a bit m.

1. Glass moulded from a famous PERSON'S boob

Image source: Greatideas.people.com

This is not a hoax. While ordinary plebs like you and me celebrate special occasions with a glass of champagne, Kate Moss celebrated her 25th anniversary of being in the fashion industry by imprinting her LEFT boob (see how specific she was?) on a champagne glass. Apparently this is also an ode to the first champagne glass from the late 18th century which was modelled after Marie Antoinette's boob.

I'm not sure whether to feel disgusted, laugh or cry, but I'll leave it to you to feel your range of emotions privately. That awkwardness aside, the glass itself looks pretty elegant.

If you had all the fame and money in the world, I guess nothing really holds you back from wanting to immortalise any part of your body into glassware. What's next? Naomi Campbell launching a shot glass modelled after her nose? Heidi Klum's teethmarks on the rim of a rock glass? This world can never be a dull place to live in. More on our local daily at The Malay Mail Online.


2. Heineken's Cities of the World.

Image Source: theheinekencompany.com

Heineken wants to give you the opportunity to win some prizes and an awesome holiday to New York for you and a friend! To get that chance to win anything, I'm pretty darn sure that a bottle purchase is required somewhere.... and a quick check on their website confirms that yes, it does!

There will be SIX limited edition designed bottles with special codes included into the bottle caps. Make sure to collect your bottle caps and participate between 1 Aug to 15 September. If you enjoy your Heineken, this an added bonus to you! For more info, check out their website at www.heineken.com/openyourcity



3. Guinness' Amplify

Image source: facebook.com/guinnessmalaysia

16 acts. 6 live shows. 1 finale. Guinness wants you to have a taste of our local band music, and their stout (of course) at an awesome promotional price (of course) at these concert venues.

This will happen from 6 September onwards and the gigs will travel from KL to Johor, to Penang and then the finale will be at a yet to be disclosed venue in KL.

Gigs are free but on a first come first served basis. Acts include big local names like Kyoto Protocol, Paperplane Pursuit... etc. So since September is the month of Malaysia Day, be patriotic and show your support to our local bands and (sort of) locally brewed stout by showing up at these concerts. Find out more at www.amplify.com.my




4. Carlsberg's BPL Trophy Tour

Image source: https://www.facebook.com/CarlsbergMY/

Carlsberg used their magical powers to bring the actual BPL trophy for a tour around Malaysia - specifically to KL, Penang and JB.

This tour will happen from 29 August to 31 August 2014. So if you're a die-hard English League football head, you're totally peeing your pants right now and you would wanna check out their FB page at  facebook.com/CarlsbergMY/ for more details on the trophy's tour schedule.









5. Patrick Stewart does the ALS Challenge right.


If you have no idea what this is, you've likely been on the moon in the past month. Or not have the internet for a month. Or had no contact with people.

While the concept is a noble one, the execution leaves me cringing. Here we are, praying that the next round of water rationing won't befall onto us, while people all around the world are pouring buckets of ice cold water on themselves, for charity, apparently.

Well, Patrick Stewart jumps on the bandwagon too, but not like how you think. He shows you how to classily play along while defying the game and still be altruistic all at the same time.

And he managed to pull through all that without wasting a single drop of water. Or ice. He is so the man of the moment.

How is this relevant to booze? Well, <Spoiler Alert> he is seen pouring himself a glass of Chivas, he he.

Have a great fun-filled Merdeka long weekend!
Make merry, safely!

Click me for previous Shots!