The Booze Blog Portal - Alcohol, Bars, Malaysia and Beyond.

Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

14 October 2014

Launch: Affligem is Here!

Selamat datang, Affligem.

Kudos to GAB for bringing in a new beer, yeay! It's so nice to see them venture out of their Guinness and Tiger comfort zone. :p

Affligem is brought in by Heineken, which is part of GAB in Malaysia. Heineken actually has a slew of international and regional brands under its umbrella. Don't believe me? Check it out on wikipedia. Don't believe wikipedia? How about verifying it on the official Heineken international website.

12 March 2012

Grimbergen's In Town!

Here's a blonde with good head - Grimbergen Blonde (6.7%)
Did you know that Luen Heng Sdn Bhd. (a subsidiary of Carlsberg) was the champion that had the foresight to bring in Hoegaarden into this market eons ago when it was literally unheard of in this market? While it has now become a very popular, hip, drink to be seen with these past few years,  it is THE BEER that made me change my mind about beers almost 10 years ago. So that's my way of saying, I liked it before it was even cool to like it (/kiasu).... and also indirectly admitting that I'm kinda.... old. :(

So, these guys at Carlsberg and Luen Heng have been very busy bees. Over the past couple of years, they've been bringing in other really awesome imported beers like Kronenbourg 1664, Kronenbourg Blanc, Asahi, Little Ceatures, among others, and just last week, Grimbergen ..... on TAP. YEAY!