Penfolds Lunar New Year Collection & TRX Pop Up

Penfolds has unveiled its 2026 Lunar New Year collection to celebrate the Year of the Horse, introducing a limited-edition gifting series alongside an interactive pop-up experience in Kuala Lumpur.

Hennessy Chinese New Year 2026 Limited Editions

Hennessy has marked the arrival of Chinese New Year 2026 with the launch of a limited-edition collection celebrating the Year of the Horse. 

The release features specially designed editions of Hennessy V.S.O.P, Hennessy X.O, and Hennessy Paradis. The collection also reflects Hennessy’s long-standing relationship with Chinese culture, which dates back to 1859, when the Maison first shipped twelve crates of Old Pale Cognac to China.

Somersby Shandy for Chinese New Year

Somersby introduces Somersby Shandy this festive season, marking its entry into the shandy category.  

Tiger Beer's 2026 Chinese New Year Promos & Tiger Town

Tiger Beer is bringing back Tiger Town as part of its Chinese New Year celebrations, expanding the multi-day festival across two locations this year. 

The event will take place at LaLaport Bukit Bintang City Centre, Kuala Lumpur from 22 to 25 January, and Gurney Paragon Mall, George Town, Penang from 13 to 15 February.

Fifty Tales 2026 Chinese New Year Cincai Dinner x Cocktails

Now in its second year, Fifty Tales welcomes the Lunar New Year with the return of its Chinese New Year Cincai Dinner, once again in collaboration with Brown-Forman. 

Available from 8 January to 2 March 2026, the limited-time menu includes Chinese New Year cocktails and the restaurant’s signature Roasted Corn-Fed Chicken, Truffle Hokkien Char, and Szechuan-style cabbage, alongside the Fifty Tales Yee Sang (with salted guava and calamansi sauce and Chilean abalone).

Deanston Virgin Oak Chinese New Year 2026 Packaging for Malaysia

Deanston Virgin Oak launched a limited Chinese New Year 2026 packaging in Malaysia, marking the Year of the Horse with artwork inspired by Scotland’s Kelpies.

The Kelpies are world-famous 30-metre-high, 300-tonne stainless steel equine sculptures located between the Scottish towns of Falkirk and Grangemouth. 

The Deanston Virgin Oak single malt is matured in ex-bourbon barrels then finished in Virgin American oak for 9–12 months and bottled at 46.3% ABV.

Carlsberg Celebrates the Year of the Horse

Carlsberg is welcoming Lunar New Year 2026 with limited-edition Year of the Horse cans and bottles, featuring festive designs inspired by traditional Chinese lacquer art.

For those looking to celebrate out of home, CarlsCrib: CNY Edition will run in Kuala Lumpur from 30 January to 1 February 2026, offering drinks, food, music, and exclusive merchandise.