The Booze Blog Portal - Alcohol, Bars, Malaysia and Beyond.

17 January 2026

Tiger Beer's 2026 Chinese New Year Promos & Tiger Town

Tiger Beer is bringing back Tiger Town as part of its Chinese New Year celebrations, expanding the multi-day festival across two locations this year. 
The event will take place at LaLaport Bukit Bintang City Centre, Kuala Lumpur from 22 to 25 January, and Gurney Paragon Mall, George Town, Penang from 13 to 15 February.
 
Expect live performances by local artists 3P and Chang Yong, interactive activities, food offerings, and a curated local market as part of the  festivities. 
Tiger Beer has also partnered with Tokyo-based streetwear label atmos for a Chinese New Year collaboration titled Tiger x atmos: Spirit of the Tiger. The collection will be available at Tiger Town and at selected atmos stores, including Mid Valley Megamall, Sunway Pyramid, Genting Sky Avenue, and Pavilion Kuala Lumpur, as well as online at www.atmos-kl.com
In addition, Tiger Beer’s Chinese New Year campaign includes nationwide promotions across dining, retail and online platforms. With a minimum spend, shoppers and diners stand a chance to take home limited-edition calligraphy ceramics, Tiger Gold Ang Pao, mahjong and rummy sets, exclusive Tiger x atmos poker sets, eWallet credits and major prizes such as a Samsung Galaxy Z Fold 7 at participating outlets, while stocks last.

For more info & to pre-register for KL Tiger Town: