Hennessy has opened registrations for Hennessy MyWay 2026, its global bartending competition for professional bartenders.
The competition invites bartenders to submit original cocktail videos, with sustainability as a key judging factor.
National winners will go on to represent their countries at the Global Finals in Cognac, France. They will also receive additional mentorship and knowledge-sharing opportunities led by Southeast Asian industry veterans and Hennessy MyWay alumni, including returning mentor Arsenio “Ash” Mariano.
The competition runs through four phases starting now, concluding with the Global Finals in October 2026:
- Phase One (Now – 30 April 2026): Registrations open for video submissions
- Phase Two (June – July 2026): Masterclasses and guest shifts by Hennessy MyWay Southeast Asia mentors across Malaysia, Philippines and Vietnam
- Phase Three (August 2026): Semi-Finals and Regional Finals in Malaysia
- Phase Four (October 2026): Global Finals in Cognac, France
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| Hennessy MyWay Alumnis - Raz Ng and Oh Chong Hau |
Entries must include a one-minute cocktail video posted publicly with the hashtag #HennessyMyWay, along with recipe and sustainability details. Note that the video production quality will not be scored, but the ritual serve and final appearance must be clearly shown.
More details are available at https://hennessymyway.com/
