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13 January 2023

Carlsberg 2023 Chinese New Year Campaign

You know Chinese New Year is around the corner when all the boozy boys start launching their Chinese New Year campaigns. Carlsberg too is bringing us fun activities, promotions and giveaways for this festive celebration so read on for details.

Mall Installation

Check out Carlsberg's installation at Pavilion Kuala Lumpur’s Level 3 connection which features artwork created by multi award-winning illustrator, Feifei Ruan (3 January to 17 January 202) as well as fun activities to win prizes. 

The installation also features CarlsBar – a Carlsberg pop-up bar, where you even get to make your very own  Carlsberg cocktail guided by a mixologist. 


Purchase Promotions

At supermarkets, combo purchases of Carlsberg's brands can get you Neoflam's products, and minimum purchases also gives you a chance to ‘Drum and Win’ yourself up to RM388 Touch ‘n Go eWallet credit, or a 4-can pack of either selected brews. Meanwhile at 99 Speedmart, purhcases would get you a free festive limited edition mug.

At convenience stores, you could win up to RM388 in Touch ‘n Go eWallet when you purchase RM20 worth of Carlsberg Malaysia products. 


Bars & Pubs

Touch ‘n Go eWallet credit of up to RM888 is also up for grabs with purchase of one tower, two buckets, six full pints, 10 half pints or 10 mugs.


Food Courts and Eateries

Special CNY Celebration Nights have been scheduled with performances and activities to win prizes. And if you collect 12 limited-edition big bottle caps of any Carlsberg Pilsner, Smooth Draught or  Special Brew, you'll get an exclusive glass container and be in the running to win the grand prize of RM2,888.


For more on Carlsberg’s Chinese New Year promotions and locations:
Images are from Carlsberg.