The Booze Blog - Alcohol, Bars, Malaysia and Beyond.

6 January 2016

Launch: Tiger White Ale Wheat Beer

Tiger launched this new beer just last November 2015 at Black Box, Publika - 2 years after the launch of Tiger Radler (a shandy variant).

Tiger White Wheat Beer Launch 2015

This cloudy, locally brewed wheat bear is made with clove, coriander, and orange peel.

It's no surprise if this sounds and tastes familiar to the other popular imported wheat beers widely available in Malaysia - it's meant to be competing in the same category, at a different price point.

Tiger White Wheat Beer Launch 2015
And then there were 3. 

At 5% ABV, I've seen it at a kopitiam recently selling for RM9 for a small bottle, just a few ringgit more than the usual Tiger Beer. At some kopitiams I've visited, it's even priced the same (maybe as an introductory offer)!

Fun fact: Malaysia (and Singapore) will be the first countries to have this new variant. Something to brag about, perhaps?

Tiger White Wheat Beer Launch 2015
Guinness Anchor Berhad managing director Mr Hans Essaadi (4th from left), Heineken Asia Pacific Region president Mr Frans Eusman (4th from right), GAB’s sales director Mr Thum Chee Yuen (2nd from left), chairman Datuk Seri Saw Choo Boon (3rd from left), marketing director Mr Bruce Dallas (3rd from right) and Tiger Beer marketing manager Ms Jessie Chuah (2nd from right).

Like Tiger Radler, I would have it ice cold. It's very easy to drink.

You'll be able to find Tiger White in bars and stores across the country.
Give it a go and let me know what you think about it.

For more: www.tigerbeer.com.my

1 comment:

  1. Hmm... clove, coriander and orange peel. sounds like the same recipe as Carlsberg's Kronenbourg 1664 Blanc? A counter-move on the part of Heineken, perhaps?

    ReplyDelete