The Booze Blog - Alcohol, Bars, Malaysia and Beyond.

31 August 2019

Carlsberg's New Look for Its 50th Anniversary

Wow! Did you know that Carlsberg Malaysia turns 50 this year? And in conjunction with their 50th birthday, they've launched a brand new look.

Image: Carlsberg
The font on its label is now bigger and bold - perfect for old foggies like me to identify it from a mile away on the shelf.

Image: Carlsberg

The bottle cap has also been re-engineered to better seal in the beer, thus making the beer fresher on the pop. Now I can buy Carlsberg in bulk during CNY and store it for longer!

Also, the 6 pack packaging has been udpated so that you can tear one beer easily from its 6-pack packaging without damaging your car keys or finger nails.

Image: Carlsberg


Lastly, they also redesigned their glass. At the bottom of the glass, there's a laser-engraved, hop leaf-shaped logo that agitates the beer to allow more bubbles to float to the top and maintain the foam head for longer, like magic!

I took a closer look at it at home:
Can you see the laser engraving?


Compared it against a normal stemmed glass - can you see that the new Carlsberg glass on the left is agitating the bubbles to rise upwards?

Like magic!

50 years old and looking good Carlsberg - I hope to look as good when I hit my big 5-0 next year!

- Jon

1 comment:

  1. Finally a new post huh, lucky it didn't take 50 years.

    ReplyDelete