The Great Brew Fest 2018 by Heineken Malaysia

October is here. Which also puts us to the month that is beery important ....... in Germany.

Over here in sunny Malaysia, Heineken has launched their very own answer to the globally popular Oktoberfest - the Great Brew Fest.

Tap ALL the beers at the mobile tap bar

This is probably a great opportunity to finally do a side-by-side tasting of the wide range of brands under their belt and to take on the journey of how each brew was made (differently!) and how it should rightfully be served to preserve its different flavour qualities.

Did you know that Heineken Malaysia (formerly known as Guinness Anchor Berhad) produces not only Heineken but also Tiger , Guinness, Kilkenny, Kirin Ichiban, Paulaner, Strongbow cider, Apple Fox cider and Anchor?

FA not doing so well with tapping beers.

While beer is essentially made with just 4 ingredients (grains, water, hops, yeast) but each beer is different because they can be made with so many types of grains, hops, even yeast strains. Even the production for each beer can be different. While cider takes only 3 to make (apple juice, water, yeast)  their ciders also tastes different from one another.

Jiri Rakosnik Marketing Director (left) and Roland Bala Managing Director (right) wants you to have some fun with The Great Brew Fest 2018, and if you learn something from it, all the better!

Well, if you get to encounter Heineken's The Great Brew Fest pop up bar featuring taps of ALL its beers, you'll be able to find out more.

Throughout this Fest, you'll also be able to taste their "festival brew" - the Tiger Amber Lager which is available on tap and only until 10 Nov. A likely crowd-pleaser at 5% abv, this has the familiarity of the Tiger beer, with a hoppy note (that reminds me of Guinness), a malty sweetness (like the Kilkenny) and even a hint of citrus.

Hello Tiger Amber Lager!

There's also limited edition designer mugs for Apple Fox Cider, Tiger Beer, Guinness, Kirin Ichiban and Paulaner München which was created with local artists (CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda from Pink Tattoos) to collect.

To join the festivities, learn more about your favourite brews and taste the ones you're unfamiliar with, catch their mobile tap bar, promos and giveaways (RM250k worth of prizes to be won including vouchers fora  bottle/bucket of your favourite brew) at participating outlets around KL, Ipoh, Penang and JB 10 November 2018.  Selected outlets would even get a visit from the Great Brew Bus (featuring the Tiger Amber Lager) and the Great Brew Wall (to learn more about your favourite brews).

I was trying to learn about the beers, not check out the how brand ambassador, really.

Check out https://www.facebook.com/thegreatbrewfest and https://www.instagram.com/GreatBrewFest_MY/ for more info and their locations.

Don't say I #bojio!

- Jon

2018 Heineken Star Serve

2018 Heineken Star Serve winner, Edilon C. Cauilan from The Beer Factory, flanked by
Andrew Woon (Heineken Malaysia Sales Director) and Carmen Chong (Heineken Senior Brand Manager) 

The Beer Factory tops again this year with a new Heineken ‘Star’ Serve champion, Edilon Cauilan from the Raja Uda (Butterworth) branch from a challenge of 7 other contestants from around Malaysia.

As with previous year's winner, the creme of the lot wins an all expense-paid trip to Amsterdam in October, the home of Heineken, and represent Malaysia at the Heineken Global Bartender Final.



Now in its 5th year, Heineken Star Serve campaign had draught masters Jonathan Chong and Thomas Ling teaching the Heineken 5-step Pouring Ritual to more than 600 bartenders across eight cities in Malaysia. The Heineken Star Serve pouring ritual involves five steps: rinse, pour, skim, check and serve. These 5 steps are the secret to delivering a perfect glass of Heineken.

Mastery of the 5 step ritual however, is not the main criteria for winning the competition. The contestants and eventual winner has to exude personality and charisma befitting of a great barkeep.



My hope is for Edilon to emulate Eddy Jay Jaimin, who won the Heineken Global Bartender of the year back in 2016.

Well done and good luck to you Edilon. Do Malaysia proud!



- Jon

New: PJ’s Bar & Grill at New World Petaling Jaya

Name me a place in PJ you can go enjoy view the city sights?

Mont Kiara jogging hill doesnt count - that's technically in KL. Gasing Hill? Perhaps, but the view ain’t that spectacular. Also, it's not the safest to be in the day time, let alone at night.

I'll let you in on a soon-to-be-not-a-secret-place: PJ’s Bar & Grill located at the 30th floor of the newly minted New World Hotel that's just behind Paradigm Mall.

With a viewing deck and the hotel’s infinity pool, PJ’s Bar & Grill is the largest and highest rooftop bar in Petaling Jaya that offers a 360° view of the city.

The bar has Guinness and Tiger on tap, a choice of wines and spirits as well as a few signature cocktails. The food menu covers an extensive array of  tapas-style bites, mains, and the open grill serving up the city’s freshest ‘Catch of the Day, alongside its Western and Eastern grilled selections. The kitchen is led by Executive Chef - Alexander Chong, with over 20 years of culinary experience, specialising in Western and Chinese cuisine.

There's even a private Cigar Lounge in the restaurant to puff upon their choice of cigars sourced from Cuba and the Dominican Republic or savour a night cap from PJ’s Bar & Grill’s wine and liquor list.

PJ’s Bar & Grill is opened daily from 11.30am to 12.00 am. For dining enquiries or reservations at PJ’s Bar & Grill, call (603) 7682 0000, e-mail marketing.petalingjaya@newworldhotels.com
or visit petalingjaya.newworldhotels.com.

Make sure FA jio you when she steals away for a pint after work.

View this post on Instagram

A post shared by Fireangel (@fireangel80) on Jul 26, 2018 at 6:33am PDT

- Jon

An Evening with Hawkers Beer at Taps Beer Bar

Image: MyTipsyTurvy

Australian-born Hawkers beer is actually a standard offering from Taps. a group of us got to spend an evening with founder Mazen Hajjar to taste more of his ‘fucking good beer” (his words) with him and to get schooled on what makes a beer good.

Hawkers' name was inspired by the early immigrant colonial street vendors in Australia that saw trade expand in cities across the country. Craft beer distilleries did nothave budgets for marketing or channels of distribution, thus can't fight the big boy companies for sales volume. Many also through trade word of mouth and door to door sales.

Fireangel thinks he's kinda cute. Image: Taps Beer Bar

According to Mazen, the best food to pair with Hawkers beer is with… hawker food. Well, think of it this way. The biggest volume of sales by the big beer boys come from our kopitiams. Hands down, any good beer just tastes superb with some good street chow.

According to Mazen, “If a person says s/he does not like beer, that’s only because they’ve been introduced to the wrong fucking beer to start off with".  Which is why, if you visit Hawkers' website, https://hawkers.beer/, you'll see that they have quite a variety of beers. From the light lagers to the heavy stouts and limited edition barrel aged, there is a beer for everyone and every occasion.

Image: Taps Beer Bar

More of Hawkers beer will be featured at Taps Beer bar in future, but for now, the ones that are already available have been fucking good. Pardon my Ozzie.

- Jon

Guiness Malaysia’s Perfect Pour Masters 2018 - Finale

Take a Guinness pint glass.
Hold it at a 45° angle.
Toggle stout lever until pour reaches the golden harp.
Stop.
Upright the glass and let it sit for about 119.5 mins until the cloud of gas (aka the surge) settles and the liquid calms to a ruby red (it looks black on the naked eye, but try holding it up against a bright white light and you'll see it!).
Top up the stout till the frothy head reaches the rim of the glass.
Stop.

This is Guinness's perfect serve, also called the ‘two part’ pour.

It takes more than 2 minutes for a perfect pint to be poured and the best of establishments make you wait for your pint. If your stout comes out too soon, especially in a busy establishment, you can be sure that it's not done the right way, and you should send it back.... or never go there again :p

 Bartenders at Guinness outlets are trained to get the perfect pour right with Guinness Malaysia through the Heineken Malaysia Star Academy. The trainers travel across the country to do this and over the past month, they have shortlisted 8 of the best perfect pint pourers from hundreds of trainees from Central, North, South and East Malaysia.

The 2018 finalists. (Image: Guinness)

4 winners were announced as winners on 21 June at the finale held in Publika were awarded with a tour to the home of Guinness in Dublin, Ireland.

Sales Director Mr Andrew Woon, Marketing Director Mr Jiri Rakosnik & Finance Director Mr Szilard Voros with the 4 winners: Alwin Goh,  Henry Lai, Julio Jeremy, Kenny Loo (Image: Guinness)

So the next time you are at any of these establishments, you have every right to expect your Guinness to be served in a perfect pour.

A post shared by Fireangel (@fireangel80) on Jun 21, 2018 at 4:18am PDT

FA says hi!

For more: www.facebook.com/GuinnessMalaysia.

- Jon

Tiger ROARS at the World Cup 2018

Tiger Beer will be hosting a whole slew of viewing parties this whole month at participating outlets.

A post shared by Fireangel (@fireangel80) on Jun 14, 2018 at 6:21am PDT

Expect large screen TVs, ice cold beer promotions, games and prizes to be won at their viewing parties.

While you're at it, grab a picture with the ‘Tiger Beer ROAR Machine’ and score a goal to win free beer!

If you're going to be consuming (responsibly)/buying loads of Tiger beer anyway, download the TigerMy app, earn points and redeem exclusive memorabilia such as jerseys, photo frames, football boots and balls which are autographed by legendary football stars.



Log on to http://tigerbeer.com.my/roarwithtiger/ for locations of their roving viewing parties and beer promos.

Or you could look up for them on FB for more info: https://www.facebook.com/TigerBeerMY/

Don't say I bojio!

- Jon

Except for the instagram image, all images by Tiger Beer.

Carlsberg's Probably The Best Football Beer Contest for World Cup 2018

If you're a Carlsberg and World Cup 2018 fan, you stand to win a tonne of prizes. Let me count the ways:

Managing Director of Carlsberg Malaysia, Lars Lehmann, wants you to win lots of stuff from Carlsberg!

1)  At coffeeshops, foodcourts and F&B outlets
Collect the Carlsberg green bottle caps or the Smooth Draught POP Big bottle caps (remember to insist on them at the outlet!) and you might just win yourself limited edition jerseys, football umbrellas, and more beer

2)  At home
Receive the limited edition can or bottle cooler sleeve when you purchase your football-themed Carlsberg or Carlsberg Smooth Draught from super/hypermarkets and convenience stores.

Play their online game and win an all-expense paid trip to watch a Liverpool FC match LIVE in the UK with a friend at Anfield Stadium!

3) Online at www.probablythebest.com.my/football

Play “Probably The Best Football Beer Game" and use your football knowledge to predict the scores to win an all-expense paid trip to watch a Liverpool FC match LIVE in the UK with a friend.

Win all the World Cup 2018 merchandise (girls not included)! 

4) At any of the 3000 viewing parties nationwide

Participate in any of their games at the viewing party (like the “Probably The Best Foot Pong”, nd Football Trivia Challenge) and you could win an exclusive “Probably The Best Football Kit” consisting of jersey, umbrella, limited-edition Carlsberg and Smooth Draught with bottle and can cooler sleeves. There’ll be Bonus Codes giveaways to earn extra points for the online game and successful participants can also stand a chance to walk home with either a Hisense 39” LED TV or a Vivo V71 Smartphone.

Play and win lots of stuff at viewing parties!

5) "Buy and Win" & “Swipe and Win” at hypermarkets
Buy a carton of Carlsberg or Carlsberg Smooth Draught, deliver your best kick and walk away with football merchandise and score exclusive party passes.

If you're a hoarder, you could also collect the limited-edition cans and bottles featuring flags of Brazil, Germany, Spain, England, France and Portugal. 

Don't say I bojio!

- Jon

(All images provided by Carlsberg)

Carlsberg's Probably The Most Victorious Year

Image: Carlsberg Malaysia

Once again us alcoholics kick off our yearly CNY celebrations with the annual Carlsberg Chinese New Year party. This year’s big bash was held in One Utama, High Street ground centre court accompanied by everything that makes it an awesome CNY celebration - an acrobatic lion dance, giant drum performances and lots of not-halal Chinese food.

Carlsberg Malaysia MD, Lars Lehmann all smiles while "drumming" off the Carlsberg CNY promotion.
Image: Carlsberg Malaysia

This year also marks their half a BILLION ringgit fund-building milestone for their Top Ten initiative, an effort with China Press and Nanyang Siang Pau, that funds the development of Chinese education and schools in Malaysia. Keep up the good work, guys!

Carlsberg Malaysia's CNY theme for 2018 is inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) which means “flagging off to successful ventures” or “together, we succeed”. Well, 2017 was a humdrum on the economy, so 2018 being ‘ye leng yat fatt’ it can only be better, right?

 Image: Carlsberg Malaysia

In conjunction with Carlsberg's Probably The Most Victorious Year promotion this year,  there's a whopping RM6 million worth of prizes up for grabs from Jan 1 to Feb 28 across so many campaigns that basically, everyone that drinks or buys Carlsberg can be a winner!

For more: https://www.probablythebest.com.my/cny2018 or www.facebook.com/CarlsbergMY

So go forth, drink a Carlsberg and HUAT AH!

- Jon

P/s: And here's a whole bunch of hashtags:

#carlsberg #Carlsbergmy #probablythebest # probablythebestcnybeer #probablyhemostvictoriousyear #probablythebestbeerintheworld #victoriouswithcarlsberg #smoothdraught #drinkresponsibly #probablythebeerbrandwiththemosthashtags #probablygettingsorethumstyping

Okay, the last 2, I made it up.

The Hidden Tropicana Bandar Utama trifecta: Maze, Lavo and Chaze

There is really not much to shout about for fun in Bandar Utama with the exception of the 2 malls, One Utama and Centrepoint. So where would you go if you’re knackering for an adult beverage? If you’d ask me that last year same time, I’d tell you to head to Taman Tun.

But much to my delight, there are now 3 legit watering holes at Menara Lien Ho, Tropicana Bandar Utama under the M Group of companies. They are:

Maze

In the afternoons, Maze is a chic afternoon hi- tea / Coffee saloon that resembles the decadent 70s and when the sun goes down and the lights go up it transforms into a gin parlour. Maze boasts 200 Gin focused labels and gin cocktails. The ambience befits the arrival of certain super spy in a dapper suit that would casually sit down on one if the plush couches and say, ‘Martini, shaken, not stirred”.

Maze got in Adam Westbrook, Esq, previously the head bartender of the Skullduggery group, to revamped beverage menu. So there's a new set of gin-based cocktails ranging from the fruity and easy-drinking to the spirit forward, featuring local ingredients and localised flavours.

There will over 200 available labels to try, and 70 labels to order by shot like whisky. If you order a bottle of gin, a push cart of cocktail condiments and garnishes comes with it for you to customise your own G&T.

Maze also has a not-so-secret door that leads you into...

Chaze

With Maze being chic, Chaze is the the masculine counterpart with its dim lighting, leather lounge and a back bar filled with whiskies. Bar bites, beers and signature cocktails are also served here but opening bottles is very common here too.

Different themes and DJs are the feature daily within a week. What's extra - a ping pong table placed smack right in the middle of the dance floor in the early hours of the night.

Lavo

Strategically located on the ground floor of Menara Lien Ho, Lavo is a resto bar that serves a delightful menu of western, local delights and bar bites while boasting an extensive wine list of more than 1000 labels. They also have brands from the Heineken Malaysia on tap, cocktails and spirits to boot.

While Maze seems posh, Lavo is the chilled sibling and is kid-friendly. Smoking is only allowed outdoors and a kids eat for free weekend promo is available.

Lavo also caters to events and special requests.

Stay tuned on this spot. As you read this, another outlet is in the pipeline to open soon. .....oriental style tapas anyone?

- Jon

Brooklyn Lager and Brooklyn East IPA Launches in Malaysia!

Image: Carlsberg

With craft beers in the rage both internationally and domestically, Carlsberg joined the party with the launch of Brooklyn Lager and East IPA through a partnership with Brooklyn Brewery an award winning brewhouse in New York.

An intimate launch by Carlsberg Malaysia was held at the MEJA Kitchen and Bar at TREC on the 14th Dec 2017, with food pairings that went well with the two new beers.

Here are the official description of the two beers:

Brooklyn Lager, 5.2% ABV
Amber-gold coloured with a firm malt centre, refreshing bitterness and a  loral hop aroma. The aromatic qualities of the beer are enhanced by “dry-hopping”, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation. 

With a slightly higher ABV than the usual Carlsberg Green Labels (CGL) at 5% ABV and the Carlsberg Smooth Draught (CSD) at 4.8% ABV, the product is a punch more flavourful, smooth, refreshing and very versatile with food.

Brooklyn East IPA, 6.9% ABV
A pale ale that offers a bold balance, with a bright piney aroma, and the taste of stone fruits yet a firm bitterness from IPA's ancestral British home. It's higher ABV and packed flavours are best paired with rich and spicy food. 

If you are not accustomed to drinking IPA beers, you’d need to know that its is awfully strong (bitter from the hoppiness) in taste. I find letting it sit for a few minutes allows more flavours to be released when its less chilled. So do take this one slow. Perhaps start with the lager, then finish with this.

Image: Carlsberg

Thanks for the jio!

- Jon

Say hello to Somerby's Sparking Rose

Image: Carlsberg Malaysia

There is new sparkling Rosé newly launched that feels like bubbly, looks like a Rosé wine but priced like a apple cider - say hello to the new Somersby Sparkling Rosé cider!

Launched recently, launch party was held at Roofino @ Trillion, Jalan Tun Razak which saw a venue decked to look like a stunning orchard.

So how does this new bubbly hold up? You have the flavours of the acidic but sweet apple mixed with berries and a floral aroma on the nose.

With 4.5% alcohol, it really feels like a sparkling wine but still has the familiarity of apple cider.

If you’d like to sample this brand new bubbly, Somersby will be running sampling activities at leading restaurants, concept bars, hypermarkets and supermarkets from December 2017 to February 2018.

Image: Carlsberg Malaysia

Somersby Sparkling Rosé will be available across Peninsular Malaysia for a limited period of 6 months in individual bottles (330ml), 4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, 100 premium restaurants and concept bars. 2-bottle pack will only be available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at a similar price point to Somersby Apple and Somersby Blackberry for this 6 month period.

Lars Lehmann, Managing Director of Carlsberg, at the launch. That lucky fella's forever surrounded by hot chicks.
Image: Carlsberg Malaysia

If you ask me, I actually think this is quite a perfect gift for X’mas and CNY parties.

For more: www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

- Jon

Tap-it-Out: Malaysia’s First Self-Tapping Beer Bar

Wish you could have the experience of tapping your own beer? Wished you could sample just a bit of a strange new beer you've never had before committing to a full glass of it? Now you can with the launch of Tap-it-Out.

A post shared by Fireangel (@fireangel80) on Nov 22, 2017 at 5:37am PST

Nestled in Solaris month Kiara, this is the first self serving tap beer in Malaysia with 10 types of beer for under RM50 per litre.

The grand opening of Tap It Out was officiated by its founders Ethan Yoon, Ryan Foo and Joltan Ng, in attendance of their key business partner from Carlsberg Malaysia represented by Managing Director Lars Lehmann, Managing Director of Luen Heng F&B Sdn Bhd Datuk Kenneth Soh, and their shareholders. Image: Carlsberg

Opened in August this year and officially launched in November, Tap-it-Out is a business collaboration between 3 main partners with Carlsberg Malaysia and Luen Heng. Carlsberg Malaysia supplies of course Carlsberg, Asahi, Connor’s and Kronenbourg 1664 Blanc while Luen Heng is the official distributor of Lowenbrau, Erdinger, Hoegaarden, Stella Artois and Leffe.

So how does the self serving tap concept work?

1. Buy an ATM beer pass card (it works like a Touch N Go card BUT BEER). Minimum load is RM50.

2. Choose your poison from the multiple taps on the wall and place your card on the slot.

3. Tap your beer! Note, you can stop at anytime you want, which means you don't have to fill up your whole glass. There is a metered reading that tells you how much (in litres) has been tapped and the remaining value left available on the card.

Sounds like fun, eh? The prices and discount offers will be displayed either on the overhead telly or on the taps itself so you’d know the best buy for your buck. At the time of opening, prices per litre were as follows:

Carslberg - RM33.50
Connor's - RM39.00
Asahi - RM46.50
Kronenbourg 1664 Blanc - RM52.00
Hoegaarden - RM54.50
Lowenbrau - RM56.50
Stella Artois - RM56.50
Erdinger - RM58.00
Leffe - RM58.50

Worth to note that apart from the 10 beers on tap, there's a couple of beer pong tables inside and a selected offering of whiskies.

For a very limited time a free 10% additional credit will be given to all top up reloads. Tap-it-Out opens from 4pm-2am every day. For more information go visit their Fb page:
https://www.facebook.com/tapitoutmsia/

Don’t say I bojio!

- Jon

Tags: #tapitoutmsiagrandopening #ProbablytheBest

21 Years On and Still Souled Out

It's a Black Light 21st Birthday Bash at SOSH! (image: souled out)

I remember a time when Souled Out used to be the few places on the fringes of PJ area for great food, drinks and lepaking with friends...having a difficult time making my mind up from their colourful, thick food menu that offered a wide mix of western cuisine and local-favourites, before finally settling down with my go-to fried beef noodles, sake san pizza or the sinful gosht palak... Then washing it down with their happy hour priced cold pints of beer and their infamous mojitos.

I can't believe it's been 21 years and they have since branched out from Sri Hartamas to five other locations at Ampang, Bangsar South, Kota Kinabalu and Taman Tun Dr Ismail.

A post shared by Fireangel (@fireangel80) on Oct 13, 2017 at 10:23pm PDT

To kick off their 21 years journey, SOULed OUT threw a big party and soon, they'll be rolling out a new menu and all-new outdoor kitchen in the months to come.

Happy Birthday again, Souled Out! You're finally old enough for a drink! :) A big congratulations to Michele Kwok, Freddy Choo and the entire service team.

Here are some pictures of the night:

Giant bowls of Glow G&Ts!

Awesome glow in the dark cupcakes!

Glow in the dark drummers! (image: souled out)

Glow in the dark dancers! (image: souled out)