The Booze Blog - Alcohol, Bars, Malaysia and Beyond.

9 September 2018

2018 Heineken Star Serve

2018 Heineken Star Serve winner, Edilon C. Cauilan from The Beer Factory, flanked by
Andrew Woon (Heineken Malaysia Sales Director) and Carmen Chong (Heineken Senior Brand Manager) 

The Beer Factory tops again this year with a new Heineken ‘Star’ Serve champion, Edilon Cauilan from the Raja Uda (Butterworth) branch from a challenge of 7 other contestants from around Malaysia.

As with previous year's winner, the creme of the lot wins an all expense-paid trip to Amsterdam in October, the home of Heineken, and represent Malaysia at the Heineken Global Bartender Final.



Now in its 5th year, Heineken Star Serve campaign had draught masters Jonathan Chong and Thomas Ling teaching the Heineken 5-step Pouring Ritual to more than 600 bartenders across eight cities in Malaysia. The Heineken Star Serve pouring ritual involves five steps: rinse, pour, skim, check and serve. These 5 steps are the secret to delivering a perfect glass of Heineken.

Mastery of the 5 step ritual however, is not the main criteria for winning the competition. The contestants and eventual winner has to exude personality and charisma befitting of a great barkeep.



My hope is for Edilon to emulate Eddy Jay Jaimin, who won the Heineken Global Bartender of the year back in 2016.

Well done and good luck to you Edilon. Do Malaysia proud!



- Jon

No comments:

Post a Comment