Kirin ran a promotion through the month of September whereby with any purchase of their beer, you get a chance to participate in something called "Glamping" on 3 October.
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If you're not too familiar with what Glamping means, it's actually a marriage of 2 words - glamorous and camping. So it's a form of camping where you spend some time away from the comforts of your own home in a sort of a retreat (mostly in the forest or nature reserve, like camping lah), but you don't forgo any luxuries like electricity, plumbing, the internet. etc (hence, glamorous).