Kronenbourg's Dinner in Blue

On 12 July 2019, French wheat beer, Kronenbourg 1664 Blanc, celebrated Bastille Day in Kuala Lumpur. The Frnech National Day, also known as Bastille Day, actually  falls on 14th July.

In conjunction with the celebrations, an opulent “Dinner In Blue” dining experience in true blue fashion was held at Chateau de Caffeinees. Celebrating all things French, the dinner included a fashion show as Kronenburg 1664 is also the official sponsor of the upcoming KL Fashion Week 2019 (KLFW 2019) which takes place from 21st to 25th August.

To conclude the meal, we were served a decadent dessert by Nathalie Gourmet Studio for a excellent finish. The evening was accompanied with French music and ended with a spectacular display of fireworks in celebration of Bastille Day.

In addition to the celebration, limited-edition designer merchandise up for grabs in the September campaign - enjoy Blue Happy Hours from now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.

Carlsberg Team in Blue: Ted Akiskalas - MD, Gary Tan - Sales Director, Caroline Moreau - MD, Lim Chee Kaet - CFO, Pearl Lai - Corporate Communications & CSR Director, Lew Yoong Fah - Government Affairs & Duty Free Director, Felicia Teh - HR Director

For more, visit www.facebook.com/KronenbourgMY or www.carlsbergmalaysia.com.my.

- Jon

Images by Carlsberg.

K1664's “Pause for Le Moment!”

When in France drink as the french do, which we’d probably think; wine right? But the French also have their own beer too - the Kronenbourg 1664 - which you'll also see Parisians enjoying in their little cafes in the heart of a city on a hot summer's day.

K1664 showing you how to chill correctly.

Insta Weekly: Celebrated International Rum Day with a Grog - Kronenbourg 1664 Wednesday - Monkey Shoulder Launched in Malaysia - The Glenlivet Guardians

Oh my. One of the most surreal experiences of the year happened last Friday. It never occurred to me that someday I'll find myself swimming in a pool filled with popcorn in a dress, but it happened. Read on to find on what on earth happened.

1. International Rum Day - 16 August.

Didn't want to make a common rum drink (daiquiri, punch, mojito) to "celebrate" so decided to make something called a Grog with Sailor Jerry spice rum in.