Heineken Refresh Your Music Returns with Surprise Pop-Up Sessions

Heineken launched Refreshing Sessions - a series of pop-up music events across Kuala Lumpur as part of its Refresh Your Music campaign.  

Tiger Beer Rolls Out New Look

Tiger Beer has launched a new look, updating its logo and packaging. 

The refreshed design features a modern tiger graphic and new colours — deep blue, bright orange, and silver — aimed at giving the brand a more current and unified appearance across all markets.

Carlsberg’s “MesmeRICEsing” Cans Celebrate Sabah & Sarawak’s Harvest Heritage

Carlsberg has introduced a limited artist-edition packaging series designed by Sabahan artist Nelson Lip and Sarawakian artist T. Bagak, featuring illustrations that reflect elements tied to the harvest celebrations of Kaamatan and Gawai.

KL Cocktail Week Returns, 22-27 April 2025

Kuala Lumpur Cocktail Week (KLCW) is back for its second edition, running from April 22nd to 27th, 2025. The event will span five zones: Bangsar, Petaling Jaya/TTDI, Damansara Heights, Chinatown, and KL City Centre.

St Patrick's Day with Guinness

There's no better way to celebrate St. Patrick's Day than with a pint of Guinness, which originated at St. James's Gate in Dublin, Ireland.

Martell Noblige Swift Festival Returns to Malaysia in 2025

Heads up, music fans! Martell Malaysia is bringing back its Noblige Swift Festival on Saturday, February 15, 2025, from 4 pm at The Landing, KL Base, Sungai Besi.

Jameson Black Barrel Bartender Series Returns for 2025

Jameson's annual Black Barrel Bartender Series competition is back for its fourth year, accepting entries from January 13th to February 17th, 2025.

Martell Cognacs for 2025 Chinese New Year

Martell is getting into the Chinese New Year spirit with a selection of cognac gift sets and limited edition packs. For the 2025 Year of the Snake, the brand is releasing the L'Or de Jean Martell Zodiac Edition - Assemblage du Serpent. This release comprises cognac made from over 1,400 eaux-de-vie and is presented in a crystal decanter.    

Carlsberg’s "Brewing Prosperity Together" 2025 Celebration

Carlsberg Malaysia celebrates the year of the snake with its Chinese New Year 2025 ‘Brewing Prosperity Together’ campaign with a range of engaging promotions, exclusive rewards, and festive activities.

While stocks lasts, grab the CNY themed bottles and cans by award-winning artist duo YAO from Malaysia and Su Su from China, both part of the renowned 1983ASIA outfit

Highlights of the festive campaign include:

Tiger Beer's CNY 2025 "Together We Roar"

Tiger Beer's 2025 CNY campaign, ‘Together We Roar’, will feature live events, promotions, and exclusive collaborations.

Glenfiddich's Lunar New Year 2025 Gift packs by Zhang Yu

Glenfiddich has collaborated with renowned contemporary ink artist Zhang Yu to present an exclusive collection of limited-edition gifts, featuring designs across the Glenfiddich’s 12, 15, 18 and 21 Year Old variants. 

 

The GlenAllachie 11yo for Lunar New Year 2025

The GlenAllachie launched a celebratory limited edition single malt to mark Lunar New Year 2025: an 11-year-old Pedro Ximénez, Oloroso & Virgin Oak Cask Finish, bottled at 48%.

Glenallachie is an award-winning independent company led by Scotch whisky stalwart Billy Walker, a
qualified chemist and distinguished cask innovator.

The special release single malt was matured in premium Pedro Ximénez and Oloroso Sherry casks from Spain, as well as toasted and charred virgin oak barrels.

 

Jameson's Jingle in the Court

Jameson will be hosting its very own pickleball Christmas event at Pickle Social Club, Bukit Kiara at Kuala Lumpur Golf & Country Club (KLGCC) on 14 Dec 2024. 

This event brings together a pickleball tournament, exclusive streetwear drops, and all-night live music.

Bruichladdich 15th Octomore series unveiled in Malaysia

The 15th series signifies another landmark moment in Octomore history, with the 15.3 coming in at a 307.2 phenol parts per million (PPM). This latest release is second only to the renowned Octomore 8.3 in terms of extreme phenol content – with the 8.3 believed to be the most heavily-peated spirit in the world to date at 309 PPM.  

Celebrate International Stout Day with Guinness

Guinness released a teaser on International Stout Day (7 November) on its Instagram page, @guinnessmy.

Sharing this instagram reel across social media from now until 30 Nov can unlock exclusive discounts on Drinkies - the more shares, the greater the rewards.