Negroni Week 2025: 22 to 28 September 2025

Campari and Imbibe Magazine reunite for the global celebration of one of the world’s most iconic cocktails, once again partnered Slow Food, raising funds to support the hospitality industry. 

In 2024, Negroni Week saw the participation from nearly 13k venues across 90 countries, raising over USD600k. Funds were used for scholarships via the Negroni Week Fund Innovation Award and micro-grants supporting community projects.

 

Here in Malaysia, 165 venues nationwide are serving up their own Negroni creations, including premium donor contributors Marini’s On 57, Mesa On 51, Troika Sky Dining, and Bar Two Pour One.

Vietnam's Lady Triệu Gin

We recently got acquainted with Vietnam’s most awarded gin and best-selling craft gin (per IWSR), Lady Triệu, at Triptyk Kuala Lumpur.

The brand, launched in 2020, leans into Vietnam’s biodiversity — citrus, florals, tea, spice — pulled from different regions of the country and bottled into five distinct expressions.

Heineken Malaysia's Star Academy 2025: Now with VR

Heineken Malaysia’s Star Academy is back for its 8th year, once again inviting bartenders nationwide to train, compete, and raise the bar.

For 2025, Star Academy is going futuristic with “Tap Into The Future”, an all-new VR training module. Bartenders will now learn their craft in a gamified, multi-sensory world — using sight, sound, and touch to master pouring techniques and deepen product knowledge.