Heineken Malaysia's Star Academy 2025: Now with VR

Heineken Malaysia’s Star Academy is back for its 8th year, once again inviting bartenders nationwide to train, compete, and raise the bar.

For 2025, Star Academy is going futuristic with “Tap Into The Future”, an all-new VR training module. Bartenders will now learn their craft in a gamified, multi-sensory world — using sight, sound, and touch to master pouring techniques and deepen product knowledge. 

Since its launch in 2018, more than 11,000 bartenders have gone through the programme, learning everything from the art of the perfect pour to delivering quality service. Alumni includes two Malaysians who went on to win the Global Finals - Eddy Jay Jaimin (The Beer Factory Xpress, Sabah) in 2016 & Jason Dennis Dcruz (Rockafellers, Olive Tree Group) in 2024.

This year’s edition is set to engage more than 1.3k bartenders across Selangor, Perak, Johor, Penang, Sabah, and Sarawak — all leading up to the crowning of the next National Top Bartender.

If you’re a partner bartender with Heineken Malaysia, this is your shot at levelling up your skills and standing out.

 

Register here: https://bit.ly/StarQualityCompetition

For more in Heineken Malaysia: www.heinekenmalaysia.com