Carlsberg CNY 2019 campaign ‘Pops’ lots of luck and prosperity

Managing Director Lars Lehmann, Chairman Datuk William Toh flanked by the management team of Carlsberg Malaysia officiated Carlsberg’s CNY campaign “Prosperity Begins With A POP!” which runs till 17 February 2019 nationwide.

Carlsberg Malaysia’s 2019 Chinese New Year campaign kicked off with a grand opening dinner on the 8th January 2019 at the Hao Xiang Chi (HXC) Grand Ballroom in ICC Pudu.

We feasted on beer infused CNY-themed dishes! Hic. 

Themed “Prosperity Begins with a POP!” wishing us an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.

Dato Joey Yap who is also part of Carlsberg Malaysia’s “prosperity’ campaign. You can check your chinese zodiac forecast for 2019 on CarlsbergMY’s Fb page as Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck. Get them on www.facebook.com/CarlsbergMY or www.probablythebest.com.my

Joey Yap wishes youy luck you luck everyone luck!

By now, the CNY Carlsberg festive promo would also be carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets. On top of that and back by popular demand for its third consecutive year is the “Probably The Best CNY Shopping Experience” where you have the opportunity of winning the Grand Prize of a trolley full of groceries paid for by Carlsberg.

There are lots more of prizes to be won, like the e-mahjong table set, angpows, all their range of beers - check out their facebook or website (link above) for more.

My prediction? It is going to to be a hot Chinese New Year, so everyone's going to be drinking a lot! Ong Ahhhhhh!

Gong xi fa chai everyone!

- Jon

(Images: Carlsberg)

Guinness Draught Food Pairing at Makhan Kitchen

Does Guinness pair with food? We find out when celebrity chef Sherson Lian at Makhan of Kitchen Mafia was tasked to prove it. Being an avid stout drinker myself, this was a media dinner promises to be a treat.

(L to R) HEINEKEN Star Academy draught master, Jonathan Chong, Marketing Manager of GUINNESS Malaysia, Archana Sridhara, GUINNESS Expert, Cian Hulm & Head Chef of Makhan by Kitchen Mafia, Sherson Lian

The menu started with a Tamarind Chilli Grilled Tiger Prawns with the prawn head separately served fried in salted egg and flavoured by curry leaves and Crispy Tandoori Spiced chicken on Brioche on the side

The main course was a delectable Pistachio and Herb crusted Leg of Lamb with jus infused with Coffee and Morel (Jus = juice drippings from the meats’ frying).

The grand sweet finale ended with a Belgian Dark Chocolate Ganache slice with sea salt and nitrogen charged smoked cream. Bonus: we had a cheese platter to end the night.

NOM NOM NOM.

The light bitter creamy texture of Guinness Draught paired well with everything, of course. I am at opinion that spicy food, meats, food which are heavy in oils and rich desserts go well with Guinness. Yes, and so did blue cheese!

The event also paved 2 other agendas for the Guinness branding, which was the education of the two part pour of the Guinness Draught. All guests were required to pour their own Draught under the supervision on Draught Master Jonathan Chong before we were allowed to go home (haha).

We were also introduced to Cian Hulm (pronounced KEEan), the latest Guinness Brand Ambassador in Malaysia. He apparently is also an ambassador of Ireland, quoting him, “the certificates you’ve just earned for the participation of the Guinness Draught two part pour will guarantee you an entry into Ireland”.

Selamat datang, Cian.

Mr. Hulm, I will your words to test very soon!

- Jon

(Images: Guinness/Heineken Malaysia)

Tiger Beer’s Uncage Food Festival 1-2 December 2018

The Tiger Uncage Street Food Festival was AWESOME.

What is it? A 2-day food binge festival featuring 20 local vendors, about 40 types of food, with fun and games, live performances and of course, cheap ice cold tiger beers at the Gasket Alley, PJ.

What's the point of all this? Read about it in our previous post here.

Here are some pictures from that day:

So much food! (Image: Tiger)

Happy hour prices were insane! After happy hour prices were also well-priced.

People bought tiger beers by the buckets to park.

We wanted to bike off the crates of beer....

Lots of fun games and free stuff during the weekend (Image: Tiger)

Plenty of live performances to entertain us as well (Image: Tiger)

Tiger Beer, let’s do this again this year!!!

For more information on Tiger Uncage and to find out what is in store in the coming year, visit www.facebook.com/tigerbeermy, or www.tigerbeer.com.my

- Jon

Tiger Uncaged - The Street Food Heroes

‘Why are Malaysians so afraid to follow their dreams?’

With that question, Tiger Beer Malaysia is on a prowl to uncage hungry individuals from their hidden talents or “Uncage Heroes” where it hopes to inspire fans to follow their dreams in diverse fields (dance, tech, fashion, art, food)  to make a positive impact, even if that means defying societal expectations.

Earlier in September, Tiger collaborated with Pestle and Mortar clothing and WWF featuring selected artists. At the media preview of this new Uncage segment, 3 street food heroes who have defied social conventions and odds were featured to showcase their interpretation of local delights - Im Cheah (Bacon It), Herukh Jethwani (Meet The Porkers) and Jun Chan (Bowls of Steel).

(2nd from L-R) Tiger Uncage Street Food Heroes Herukh Jethwani, Jun Chan and Im Cheah, with Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia and Pearly Lim, Marketing Manager of Tiger Beer.

The sneak peek allowed us to see what these street food heroes have in store and more in the upcoming Uncage Street Food Festival (scheduled to be held on 1-2 December 2018).

Herukh's mini tandoori pork ribs tacos sautéed in crispy prawn chilli, garlic and curry leaves dish, and his famous Siew Yoke Briyani.

The festival will feature the signature dishes by these uncaged heroes and other local talents from  myBurgerLab, The Porki Society, Ticklish Ribs & ‘Wiches, Pho King and Makirito under one roof. Those are just the tip of the pig's snout because I am told there will actually be 40 stalls in all.

Im's famous bacon and sambal ikan bilis popcorn, pork bacon and gula Melaka (palm sugar) popcorn variation, and 'Going Bananas Over Bacon’ that incorporates bacon ice cream and pisang goreng (banana fritters) topped with sticky-sweet rum gula Melaka caramel

There is also a fun online ‘Find Your Tiger’ quiz  to find out what kind of Tiger you are - and the results were printed out on the spot on a coaster with our names on it.

Jun's ramen burger with Tiger Beer cheddar cheese sauce, and ‘Main Bola’made from egg plant, minced brisket meatball, sweet potato gravy with a local touch of belacan sofrito, ayam kampung egg and salted egg crumble.

Check out www.facebook.com/TigerBeerMY/ or www.tigerbeer.com.my for more info on the upcoming Uncage Street Food Festival.

A street food event won't be completed without having several ice cold bottle of Tiger beers, of course.

- Jon

(Images: Tiger Beer)

The Great Brew Fest 2018 by Heineken Malaysia

October is here. Which also puts us to the month that is beery important ....... in Germany.

Over here in sunny Malaysia, Heineken has launched their very own answer to the globally popular Oktoberfest - the Great Brew Fest.

Tap ALL the beers at the mobile tap bar

This is probably a great opportunity to finally do a side-by-side tasting of the wide range of brands under their belt and to take on the journey of how each brew was made (differently!) and how it should rightfully be served to preserve its different flavour qualities.

Did you know that Heineken Malaysia (formerly known as Guinness Anchor Berhad) produces not only Heineken but also Tiger , Guinness, Kilkenny, Kirin Ichiban, Paulaner, Strongbow cider, Apple Fox cider and Anchor?

FA not doing so well with tapping beers.

While beer is essentially made with just 4 ingredients (grains, water, hops, yeast) but each beer is different because they can be made with so many types of grains, hops, even yeast strains. Even the production for each beer can be different. While cider takes only 3 to make (apple juice, water, yeast)  their ciders also tastes different from one another.

Jiri Rakosnik Marketing Director (left) and Roland Bala Managing Director (right) wants you to have some fun with The Great Brew Fest 2018, and if you learn something from it, all the better!

Well, if you get to encounter Heineken's The Great Brew Fest pop up bar featuring taps of ALL its beers, you'll be able to find out more.

Throughout this Fest, you'll also be able to taste their "festival brew" - the Tiger Amber Lager which is available on tap and only until 10 Nov. A likely crowd-pleaser at 5% abv, this has the familiarity of the Tiger beer, with a hoppy note (that reminds me of Guinness), a malty sweetness (like the Kilkenny) and even a hint of citrus.

Hello Tiger Amber Lager!

There's also limited edition designer mugs for Apple Fox Cider, Tiger Beer, Guinness, Kirin Ichiban and Paulaner München which was created with local artists (CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda from Pink Tattoos) to collect.

To join the festivities, learn more about your favourite brews and taste the ones you're unfamiliar with, catch their mobile tap bar, promos and giveaways (RM250k worth of prizes to be won including vouchers fora  bottle/bucket of your favourite brew) at participating outlets around KL, Ipoh, Penang and JB 10 November 2018.  Selected outlets would even get a visit from the Great Brew Bus (featuring the Tiger Amber Lager) and the Great Brew Wall (to learn more about your favourite brews).

I was trying to learn about the beers, not check out the how brand ambassador, really.

Check out https://www.facebook.com/thegreatbrewfest and https://www.instagram.com/GreatBrewFest_MY/ for more info and their locations.

Don't say I #bojio!

- Jon

2018 Heineken Star Serve

2018 Heineken Star Serve winner, Edilon C. Cauilan from The Beer Factory, flanked by
Andrew Woon (Heineken Malaysia Sales Director) and Carmen Chong (Heineken Senior Brand Manager) 

The Beer Factory tops again this year with a new Heineken ‘Star’ Serve champion, Edilon Cauilan from the Raja Uda (Butterworth) branch from a challenge of 7 other contestants from around Malaysia.

As with previous year's winner, the creme of the lot wins an all expense-paid trip to Amsterdam in October, the home of Heineken, and represent Malaysia at the Heineken Global Bartender Final.



Now in its 5th year, Heineken Star Serve campaign had draught masters Jonathan Chong and Thomas Ling teaching the Heineken 5-step Pouring Ritual to more than 600 bartenders across eight cities in Malaysia. The Heineken Star Serve pouring ritual involves five steps: rinse, pour, skim, check and serve. These 5 steps are the secret to delivering a perfect glass of Heineken.

Mastery of the 5 step ritual however, is not the main criteria for winning the competition. The contestants and eventual winner has to exude personality and charisma befitting of a great barkeep.



My hope is for Edilon to emulate Eddy Jay Jaimin, who won the Heineken Global Bartender of the year back in 2016.

Well done and good luck to you Edilon. Do Malaysia proud!



- Jon

New: PJ’s Bar & Grill at New World Petaling Jaya

Name me a place in PJ you can go enjoy view the city sights?

Mont Kiara jogging hill doesnt count - that's technically in KL. Gasing Hill? Perhaps, but the view ain’t that spectacular. Also, it's not the safest to be in the day time, let alone at night.

I'll let you in on a soon-to-be-not-a-secret-place: PJ’s Bar & Grill located at the 30th floor of the newly minted New World Hotel that's just behind Paradigm Mall.

With a viewing deck and the hotel’s infinity pool, PJ’s Bar & Grill is the largest and highest rooftop bar in Petaling Jaya that offers a 360° view of the city.

The bar has Guinness and Tiger on tap, a choice of wines and spirits as well as a few signature cocktails. The food menu covers an extensive array of  tapas-style bites, mains, and the open grill serving up the city’s freshest ‘Catch of the Day, alongside its Western and Eastern grilled selections. The kitchen is led by Executive Chef - Alexander Chong, with over 20 years of culinary experience, specialising in Western and Chinese cuisine.

There's even a private Cigar Lounge in the restaurant to puff upon their choice of cigars sourced from Cuba and the Dominican Republic or savour a night cap from PJ’s Bar & Grill’s wine and liquor list.

PJ’s Bar & Grill is opened daily from 11.30am to 12.00 am. For dining enquiries or reservations at PJ’s Bar & Grill, call (603) 7682 0000, e-mail marketing.petalingjaya@newworldhotels.com
or visit petalingjaya.newworldhotels.com.

Make sure FA jio you when she steals away for a pint after work.

View this post on Instagram

A post shared by Fireangel (@fireangel80) on Jul 26, 2018 at 6:33am PDT

- Jon

An Evening with Hawkers Beer at Taps Beer Bar

Image: MyTipsyTurvy

Australian-born Hawkers beer is actually a standard offering from Taps. a group of us got to spend an evening with founder Mazen Hajjar to taste more of his ‘fucking good beer” (his words) with him and to get schooled on what makes a beer good.

Hawkers' name was inspired by the early immigrant colonial street vendors in Australia that saw trade expand in cities across the country. Craft beer distilleries did nothave budgets for marketing or channels of distribution, thus can't fight the big boy companies for sales volume. Many also through trade word of mouth and door to door sales.

Fireangel thinks he's kinda cute. Image: Taps Beer Bar

According to Mazen, the best food to pair with Hawkers beer is with… hawker food. Well, think of it this way. The biggest volume of sales by the big beer boys come from our kopitiams. Hands down, any good beer just tastes superb with some good street chow.

According to Mazen, “If a person says s/he does not like beer, that’s only because they’ve been introduced to the wrong fucking beer to start off with".  Which is why, if you visit Hawkers' website, https://hawkers.beer/, you'll see that they have quite a variety of beers. From the light lagers to the heavy stouts and limited edition barrel aged, there is a beer for everyone and every occasion.

Image: Taps Beer Bar

More of Hawkers beer will be featured at Taps Beer bar in future, but for now, the ones that are already available have been fucking good. Pardon my Ozzie.

- Jon

Guiness Malaysia’s Perfect Pour Masters 2018 - Finale

Take a Guinness pint glass.
Hold it at a 45° angle.
Toggle stout lever until pour reaches the golden harp.
Stop.
Upright the glass and let it sit for about 119.5 mins until the cloud of gas (aka the surge) settles and the liquid calms to a ruby red (it looks black on the naked eye, but try holding it up against a bright white light and you'll see it!).
Top up the stout till the frothy head reaches the rim of the glass.
Stop.

This is Guinness's perfect serve, also called the ‘two part’ pour.

It takes more than 2 minutes for a perfect pint to be poured and the best of establishments make you wait for your pint. If your stout comes out too soon, especially in a busy establishment, you can be sure that it's not done the right way, and you should send it back.... or never go there again :p

 Bartenders at Guinness outlets are trained to get the perfect pour right with Guinness Malaysia through the Heineken Malaysia Star Academy. The trainers travel across the country to do this and over the past month, they have shortlisted 8 of the best perfect pint pourers from hundreds of trainees from Central, North, South and East Malaysia.

The 2018 finalists. (Image: Guinness)

4 winners were announced as winners on 21 June at the finale held in Publika were awarded with a tour to the home of Guinness in Dublin, Ireland.

Sales Director Mr Andrew Woon, Marketing Director Mr Jiri Rakosnik & Finance Director Mr Szilard Voros with the 4 winners: Alwin Goh,  Henry Lai, Julio Jeremy, Kenny Loo (Image: Guinness)

So the next time you are at any of these establishments, you have every right to expect your Guinness to be served in a perfect pour.

A post shared by Fireangel (@fireangel80) on Jun 21, 2018 at 4:18am PDT

FA says hi!

For more: www.facebook.com/GuinnessMalaysia.

- Jon

Tiger ROARS at the World Cup 2018

Tiger Beer will be hosting a whole slew of viewing parties this whole month at participating outlets.

A post shared by Fireangel (@fireangel80) on Jun 14, 2018 at 6:21am PDT

Expect large screen TVs, ice cold beer promotions, games and prizes to be won at their viewing parties.

While you're at it, grab a picture with the ‘Tiger Beer ROAR Machine’ and score a goal to win free beer!

If you're going to be consuming (responsibly)/buying loads of Tiger beer anyway, download the TigerMy app, earn points and redeem exclusive memorabilia such as jerseys, photo frames, football boots and balls which are autographed by legendary football stars.



Log on to http://tigerbeer.com.my/roarwithtiger/ for locations of their roving viewing parties and beer promos.

Or you could look up for them on FB for more info: https://www.facebook.com/TigerBeerMY/

Don't say I bojio!

- Jon

Except for the instagram image, all images by Tiger Beer.

Carlsberg's Probably The Best Football Beer Contest for World Cup 2018

If you're a Carlsberg and World Cup 2018 fan, you stand to win a tonne of prizes. Let me count the ways:

Managing Director of Carlsberg Malaysia, Lars Lehmann, wants you to win lots of stuff from Carlsberg!

1)  At coffeeshops, foodcourts and F&B outlets
Collect the Carlsberg green bottle caps or the Smooth Draught POP Big bottle caps (remember to insist on them at the outlet!) and you might just win yourself limited edition jerseys, football umbrellas, and more beer

2)  At home
Receive the limited edition can or bottle cooler sleeve when you purchase your football-themed Carlsberg or Carlsberg Smooth Draught from super/hypermarkets and convenience stores.

Play their online game and win an all-expense paid trip to watch a Liverpool FC match LIVE in the UK with a friend at Anfield Stadium!

3) Online at www.probablythebest.com.my/football

Play “Probably The Best Football Beer Game" and use your football knowledge to predict the scores to win an all-expense paid trip to watch a Liverpool FC match LIVE in the UK with a friend.

Win all the World Cup 2018 merchandise (girls not included)! 

4) At any of the 3000 viewing parties nationwide

Participate in any of their games at the viewing party (like the “Probably The Best Foot Pong”, nd Football Trivia Challenge) and you could win an exclusive “Probably The Best Football Kit” consisting of jersey, umbrella, limited-edition Carlsberg and Smooth Draught with bottle and can cooler sleeves. There’ll be Bonus Codes giveaways to earn extra points for the online game and successful participants can also stand a chance to walk home with either a Hisense 39” LED TV or a Vivo V71 Smartphone.

Play and win lots of stuff at viewing parties!

5) "Buy and Win" & “Swipe and Win” at hypermarkets
Buy a carton of Carlsberg or Carlsberg Smooth Draught, deliver your best kick and walk away with football merchandise and score exclusive party passes.

If you're a hoarder, you could also collect the limited-edition cans and bottles featuring flags of Brazil, Germany, Spain, England, France and Portugal. 

Don't say I bojio!

- Jon

(All images provided by Carlsberg)