Carlsberg's Probably The Most Victorious Year

Image: Carlsberg Malaysia

Once again us alcoholics kick off our yearly CNY celebrations with the annual Carlsberg Chinese New Year party. This year’s big bash was held in One Utama, High Street ground centre court accompanied by everything that makes it an awesome CNY celebration - an acrobatic lion dance, giant drum performances and lots of not-halal Chinese food.

Carlsberg Malaysia MD, Lars Lehmann all smiles while "drumming" off the Carlsberg CNY promotion.
Image: Carlsberg Malaysia

This year also marks their half a BILLION ringgit fund-building milestone for their Top Ten initiative, an effort with China Press and Nanyang Siang Pau, that funds the development of Chinese education and schools in Malaysia. Keep up the good work, guys!

Carlsberg Malaysia's CNY theme for 2018 is inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) which means “flagging off to successful ventures” or “together, we succeed”. Well, 2017 was a humdrum on the economy, so 2018 being ‘ye leng yat fatt’ it can only be better, right?

 Image: Carlsberg Malaysia

In conjunction with Carlsberg's Probably The Most Victorious Year promotion this year,  there's a whopping RM6 million worth of prizes up for grabs from Jan 1 to Feb 28 across so many campaigns that basically, everyone that drinks or buys Carlsberg can be a winner!

For more: https://www.probablythebest.com.my/cny2018 or www.facebook.com/CarlsbergMY

So go forth, drink a Carlsberg and HUAT AH!

- Jon

P/s: And here's a whole bunch of hashtags:

#carlsberg #Carlsbergmy #probablythebest # probablythebestcnybeer #probablyhemostvictoriousyear #probablythebestbeerintheworld #victoriouswithcarlsberg #smoothdraught #drinkresponsibly #probablythebeerbrandwiththemosthashtags #probablygettingsorethumstyping

Okay, the last 2, I made it up.

The Hidden Tropicana Bandar Utama trifecta: Maze, Lavo and Chaze

There is really not much to shout about for fun in Bandar Utama with the exception of the 2 malls, One Utama and Centrepoint. So where would you go if you’re knackering for an adult beverage? If you’d ask me that last year same time, I’d tell you to head to Taman Tun.

But much to my delight, there are now 3 legit watering holes at Menara Lien Ho, Tropicana Bandar Utama under the M Group of companies. They are:

Maze

In the afternoons, Maze is a chic afternoon hi- tea / Coffee saloon that resembles the decadent 70s and when the sun goes down and the lights go up it transforms into a gin parlour. Maze boasts 200 Gin focused labels and gin cocktails. The ambience befits the arrival of certain super spy in a dapper suit that would casually sit down on one if the plush couches and say, ‘Martini, shaken, not stirred”.

Maze got in Adam Westbrook, Esq, previously the head bartender of the Skullduggery group, to revamped beverage menu. So there's a new set of gin-based cocktails ranging from the fruity and easy-drinking to the spirit forward, featuring local ingredients and localised flavours.

There will over 200 available labels to try, and 70 labels to order by shot like whisky. If you order a bottle of gin, a push cart of cocktail condiments and garnishes comes with it for you to customise your own G&T.

Maze also has a not-so-secret door that leads you into...

Chaze

With Maze being chic, Chaze is the the masculine counterpart with its dim lighting, leather lounge and a back bar filled with whiskies. Bar bites, beers and signature cocktails are also served here but opening bottles is very common here too.

Different themes and DJs are the feature daily within a week. What's extra - a ping pong table placed smack right in the middle of the dance floor in the early hours of the night.

Lavo

Strategically located on the ground floor of Menara Lien Ho, Lavo is a resto bar that serves a delightful menu of western, local delights and bar bites while boasting an extensive wine list of more than 1000 labels. They also have brands from the Heineken Malaysia on tap, cocktails and spirits to boot.

While Maze seems posh, Lavo is the chilled sibling and is kid-friendly. Smoking is only allowed outdoors and a kids eat for free weekend promo is available.

Lavo also caters to events and special requests.

Stay tuned on this spot. As you read this, another outlet is in the pipeline to open soon. .....oriental style tapas anyone?

- Jon

Brooklyn Lager and Brooklyn East IPA Launches in Malaysia!

Image: Carlsberg

With craft beers in the rage both internationally and domestically, Carlsberg joined the party with the launch of Brooklyn Lager and East IPA through a partnership with Brooklyn Brewery an award winning brewhouse in New York.

An intimate launch by Carlsberg Malaysia was held at the MEJA Kitchen and Bar at TREC on the 14th Dec 2017, with food pairings that went well with the two new beers.

Here are the official description of the two beers:

Brooklyn Lager, 5.2% ABV
Amber-gold coloured with a firm malt centre, refreshing bitterness and a  loral hop aroma. The aromatic qualities of the beer are enhanced by “dry-hopping”, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation. 

With a slightly higher ABV than the usual Carlsberg Green Labels (CGL) at 5% ABV and the Carlsberg Smooth Draught (CSD) at 4.8% ABV, the product is a punch more flavourful, smooth, refreshing and very versatile with food.

Brooklyn East IPA, 6.9% ABV
A pale ale that offers a bold balance, with a bright piney aroma, and the taste of stone fruits yet a firm bitterness from IPA's ancestral British home. It's higher ABV and packed flavours are best paired with rich and spicy food. 

If you are not accustomed to drinking IPA beers, you’d need to know that its is awfully strong (bitter from the hoppiness) in taste. I find letting it sit for a few minutes allows more flavours to be released when its less chilled. So do take this one slow. Perhaps start with the lager, then finish with this.

Image: Carlsberg

Thanks for the jio!

- Jon

Say hello to Somerby's Sparking Rose

Image: Carlsberg Malaysia

There is new sparkling Rosé newly launched that feels like bubbly, looks like a Rosé wine but priced like a apple cider - say hello to the new Somersby Sparkling Rosé cider!

Launched recently, launch party was held at Roofino @ Trillion, Jalan Tun Razak which saw a venue decked to look like a stunning orchard.

So how does this new bubbly hold up? You have the flavours of the acidic but sweet apple mixed with berries and a floral aroma on the nose.

With 4.5% alcohol, it really feels like a sparkling wine but still has the familiarity of apple cider.

If you’d like to sample this brand new bubbly, Somersby will be running sampling activities at leading restaurants, concept bars, hypermarkets and supermarkets from December 2017 to February 2018.

Image: Carlsberg Malaysia

Somersby Sparkling Rosé will be available across Peninsular Malaysia for a limited period of 6 months in individual bottles (330ml), 4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, 100 premium restaurants and concept bars. 2-bottle pack will only be available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at a similar price point to Somersby Apple and Somersby Blackberry for this 6 month period.

Lars Lehmann, Managing Director of Carlsberg, at the launch. That lucky fella's forever surrounded by hot chicks.
Image: Carlsberg Malaysia

If you ask me, I actually think this is quite a perfect gift for X’mas and CNY parties.

For more: www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

- Jon

Tap-it-Out: Malaysia’s First Self-Tapping Beer Bar

Wish you could have the experience of tapping your own beer? Wished you could sample just a bit of a strange new beer you've never had before committing to a full glass of it? Now you can with the launch of Tap-it-Out.

A post shared by Fireangel (@fireangel80) on Nov 22, 2017 at 5:37am PST

Nestled in Solaris month Kiara, this is the first self serving tap beer in Malaysia with 10 types of beer for under RM50 per litre.

The grand opening of Tap It Out was officiated by its founders Ethan Yoon, Ryan Foo and Joltan Ng, in attendance of their key business partner from Carlsberg Malaysia represented by Managing Director Lars Lehmann, Managing Director of Luen Heng F&B Sdn Bhd Datuk Kenneth Soh, and their shareholders. Image: Carlsberg

Opened in August this year and officially launched in November, Tap-it-Out is a business collaboration between 3 main partners with Carlsberg Malaysia and Luen Heng. Carlsberg Malaysia supplies of course Carlsberg, Asahi, Connor’s and Kronenbourg 1664 Blanc while Luen Heng is the official distributor of Lowenbrau, Erdinger, Hoegaarden, Stella Artois and Leffe.

So how does the self serving tap concept work?

1. Buy an ATM beer pass card (it works like a Touch N Go card BUT BEER). Minimum load is RM50.

2. Choose your poison from the multiple taps on the wall and place your card on the slot.

3. Tap your beer! Note, you can stop at anytime you want, which means you don't have to fill up your whole glass. There is a metered reading that tells you how much (in litres) has been tapped and the remaining value left available on the card.

Sounds like fun, eh? The prices and discount offers will be displayed either on the overhead telly or on the taps itself so you’d know the best buy for your buck. At the time of opening, prices per litre were as follows:

Carslberg - RM33.50
Connor's - RM39.00
Asahi - RM46.50
Kronenbourg 1664 Blanc - RM52.00
Hoegaarden - RM54.50
Lowenbrau - RM56.50
Stella Artois - RM56.50
Erdinger - RM58.00
Leffe - RM58.50

Worth to note that apart from the 10 beers on tap, there's a couple of beer pong tables inside and a selected offering of whiskies.

For a very limited time a free 10% additional credit will be given to all top up reloads. Tap-it-Out opens from 4pm-2am every day. For more information go visit their Fb page:
https://www.facebook.com/tapitoutmsia/

Don’t say I bojio!

- Jon

Tags: #tapitoutmsiagrandopening #ProbablytheBest

21 Years On and Still Souled Out

It's a Black Light 21st Birthday Bash at SOSH! (image: souled out)

I remember a time when Souled Out used to be the few places on the fringes of PJ area for great food, drinks and lepaking with friends...having a difficult time making my mind up from their colourful, thick food menu that offered a wide mix of western cuisine and local-favourites, before finally settling down with my go-to fried beef noodles, sake san pizza or the sinful gosht palak... Then washing it down with their happy hour priced cold pints of beer and their infamous mojitos.

I can't believe it's been 21 years and they have since branched out from Sri Hartamas to five other locations at Ampang, Bangsar South, Kota Kinabalu and Taman Tun Dr Ismail.

A post shared by Fireangel (@fireangel80) on Oct 13, 2017 at 10:23pm PDT

To kick off their 21 years journey, SOULed OUT threw a big party and soon, they'll be rolling out a new menu and all-new outdoor kitchen in the months to come.

Happy Birthday again, Souled Out! You're finally old enough for a drink! :) A big congratulations to Michele Kwok, Freddy Choo and the entire service team.

Here are some pictures of the night:

Giant bowls of Glow G&Ts!

Awesome glow in the dark cupcakes!

Glow in the dark drummers! (image: souled out)

Glow in the dark dancers! (image: souled out)

Draught Anywhere with the New 325ml Carlsberg Smooth Draught

The first thing that will come to mind when you hear "Carlsberg Smooth Draught" is probably, "Oh, it’s Carlsberg Draught, like from a tap".

A post shared by Fireangel (@fireangel80) on Oct 3, 2017 at 5:08am PDT

Well, not quite, but you won't be too far off from the truth.

Carlsberg Malaysia introduced Carlsberg Smooth Draught last year with the intention of replicating the "smooth feel" of a draught beer in a can/bottle via a different brewing technique (and based on my personal observation, I think the slightly lesser ABV also contributes to the smoothness).

Carlsberg Malaysia’s Managing Director Lars Lehman wants you to enjoy (what is) Probably the Smoothest Beer In The World anytime, anywhere - be it in a plane, out in the desert or probably at the peak of a mountain.

Unveiling the smaller 325ml sized bottle was great excuse (hurrah!)  to throw a party earlier this month at the Eight Gourmets Gala (EGG), Pinnacle Sunway.

The introduction of the 325ml bottle completes the brew’s existing portfolios of the 580ml bottle, 320ml can and 500ml can, to make it even more accessible to outlets that prefer to offer the small-sized bottles in their outlets (like nieghbourhood bars, modern F&B outlets, golf clubs.... ).

In conjunction with this launch, if you purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles, you'll get a free retractable USB cable all October. In November, if you purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles, you get a free multipurpose lighter.

In addition to that, golfers can get a sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.

For more - check out www.facebook.com/CarlsbergMY or www.probablythebest.com.my.

Meanwhile, I came across this funny little video by MGag about how times have changed, complete with a feature of Carlsberg Smooth Draught, of course.

Thanks for the fun party, Carlsberg. Until next time!

- Jon

#ProbablyTheBest
#DraughtAnywhere

K1664's “Pause for Le Moment!”

When in France drink as the french do, which we’d probably think; wine right? But the French also have their own beer too - the Kronenbourg 1664 - which you'll also see Parisians enjoying in their little cafes in the heart of a city on a hot summer's day.

K1664 showing you how to chill correctly.

Win: Probably the Best Brewery Tour by Carlsberg

DRINK ALL THE BEER!

FA used to live just a mere 3km from a beer brewery and now after moving in (to, what seems like, another "continent") with me, we live 7km away from another. I’ve been to both countless of times but never have had the participate on a brewery tour... until recently.

Launch: Carlsberg Smooth Draught Beer in Malaysia - first in the world!

That's right! We're the first in 140 Carlsberg markets in the world to have this!

Officially launched end of April, the intention of this new version is to provide the "freshly tapped beer" experience at outlets that typically have no access to draught beer. We're looking at coffee shops, food courts, hawker centres, chinese restaurants & some supermarkets (ie, your home).

Launch: Tiger White Ale Wheat Beer

Tiger launched this new beer just last November 2015 at Black Box, Publika - 2 years after the launch of Tiger Radler (a shandy variant).

Insta Weekly: All the Whiskies I've Tried and Probably Can't Buy :(

December's usually quiet, and last week was no exception. Haven't had the inspiration to mix drinks lately. However, I did have all the luck to try Other People's Stash of whiskies. <3

Trying something new this week. Let's see if embedding my Instagram pictures directly onto my blog works for you - please let me know if you can't see any of the images below?

Note to self, BUY THESE:

1. The National Trust for Scotland Glen Garioch Highland Single Malt Scotch Whisky (43% ABV)

Note to self: you like this whisky! Get it when you see it! Thank goodness for OPS (Other People's Stash). Otherwise I would've never been able to experience half of the stuff I've been able to experience. Thank you x 1000 all of you, you know who you are! #drink #booze #alcohol #singlemaltwhisky #singlemalt #scotch #whisky #glengarioch #highlandwhisky #angeltini

A photo posted by Fireangel (@fireangel80) on Dec 20, 2015 at 11:46pm PST

Post Event Report: Tiger Bites Street Food Festival aka #MyTiger Bites Finale

For 2 months, Tiger ran a #MyTigerBites campaign that encourages foodies to create a street food trail across Malaysia with the promise of exciting prizes and a grand prize of an all-expense paid trip to Taiwan for two.

Insta Weekly: Gyukingu's new outlet - #CocktailTrailKL - Crackhouse Comedy Club - #MyTigerBites Finale - NewMan's #Cpa2015

Hoo boy. We've just come into the second week of November and it already feels like the end of it. Expecting a mad rush of parties and events towards the end of 2015 (to meet sales targets or to use up the allocated A&P budget I suspect, hehe). Here are 5 to start with:

Gyukingu Japanese BBQ's New Outlet + Wine Pairing 

Congratulations on the opening of the second outlet in Hartamas (just next to Old Town Coffee)!

Insta Weekly: 44 Bar has moved - KL Oysters Festival - Mortlach launch - Heineken Sundown Party - The Good Batch - Cocktails of 2 weeks -

I know, I know I've been tardy last month. Got too caught up with some crazy offline commitments. But after this week, things will go back to normal again. This I can promise all 5 of you. Without further ceremony:

44 bar has moved!

44 Bar said goodbye The Row @ Jalan Doraisamy and said hello to Dr. Inc @ Bangsar.

Until December 2015, check them out at their new location for your American craft spirits, bespoked gin tonic happy hour sessions and bottle-aged cocktails (truly special stuff) fix. There might be more stuff coming once they have properly settled down - if there is, I'll definitely let you on, on it.

Event: Guinness Anchor Berhad's (GAB) Oktoberfest 2015

It's that time of the year to imbibe more beer!

Doesn't matter if it's a Bavarian celebration because we are all international citizens of the world brought closer together by global trade and the internet! Is it any surprise that GAB is down with this? Of course not!

From left, Tai See Wai (Head of Trade Marketing), Bruce Dallas (Marketing Director), Hans Essaadi (Managing Director), Thum Chee Yuen (Sales Director) and Shereen Teh (Trade Marketing Manager) from Guinness Anchor Berhad at the launch of this year’s Oktoberfest celebration. (Image: GAB)

Insta Weekly: Kirin Beer Garden - GAB Oktoberfest 2015 - Free Whisky @ The Bar - Happy 3rd Birthday A&L

1. Kirin Ichiban Beer Pop Up Bar from 1 Oct to 10 Oct at @ Solaris, Publika.

I've mentioned this quite a few times on my FB, instagram and have even blogged about it already, haha. So why haven't you check it out with your friends and gotten hold of your own mini "slurpee" machine already? Hehe.

Event: Kirin Ichiban Beer Garden @ Solaris, Publika

A few of us were invited for a media preview of Kirin's little pop up beer garden in The Square, Solaris Publika.

Welcome to the Ichiban Bar (Image: Kirin)

Pavilion KL's #JourneyOfTaste & L'Officiel Launch - Guinness Malaysia is 50 - Imperial by Zouk

Not much updates from me last week as I was called away to "balik kampung" on a family obligation... Also - that haze man. It's getting terrible by the day isn't it? My eyes are already stinging, my nose is full of gunk and I'm getting constant headaches from it already. :/ Please take care of yourselves, drink plenty of water, take the medications you need to take and if you must stay outdoors, mask on ya! 

1. L'Officiel Launch & Pavilion KL's #JourneyOfTaste 

Was at Pavilion KL for the launch of the L'officiel magazine in Malaysia. Supposedly the oldest one around, this 94 year old fashion luxury magazine from Paris has finally made its way to Malaysia and will feature localised contents. I'm not the most fashionable person, but the invite was not wasted on me because I sure know how to enjoy a good party, especially one which has free flow sparkling wines and cocktails made with Absolut vodka and Martell (from Pernod Ricard). More about the magazine:  www.lofficielmalaysia.com and www.facebook.com/lofficielmalaysia

Insta Weekly: Maruhi Sakaba - The Great Beer Bar - #MyTigerBites - 44 Bar Promos - Neroteca Brunch - DIY Old Fashioned

Last weekend, a good friend proposed that I should consider migrating from blogspot to wordpress, because it's more flexible and the layout allows me to come up with a very sleek, magazine-like feel.

He showed me a test site, which I really like. But I'm not sure if I have the time/energy/intelligence to toggle around with the coding. Wordpress, while is infinitely more moudable than Blogger, requires quite a bit of HTML knowledge to mess around with. I find myself not having enough time to even update this blog more than once a week (which I should because I have quite a few feature posts in the back burner argh!).

But I know that with Wordpress, readers would enjoy my blog more simply because it will look better, plus there are even more awesome, cooler usable widgets that comes with it. Oh man. How do I account for the opportunity cost of time vs traffic?

Let me mull over it for a bit more. I'm a really slow thinker. Meanwhile, here, the weekly update which I make myself to commit to (at least!):

1. Maruhi Sakaba - an Iazakaya that doesn't break the bank.